That's an easy question! They fail to "Get the Word Out"!!! I, Richard M.J. Jarosz, President of Lone Keep Internet, Inc. do everything to help our clients to get the word out. Whether it is SEO work for them, assisting with a newsletter or getting them started with FaceBook, Linked In and Twitter. All of these simple techniques are geared for one thing and one thing only... Get the Word Out. And not necessarily consuming a large cash budget.
To this end we have monthly FREE seminars on a wide range of topics. This month, August 26th, we are holding one on the practical uses of Facebook and Linked In.
Another low cost or even FREE technique is placing a news item in the Jersey Shore Community Information Bulletin. But how may of my clients don't invest the time?
If you know of any other techniques to "Get the Word Out let me know....
Showing posts with label FREE. Show all posts
Showing posts with label FREE. Show all posts
Monday, August 9, 2010
Monday, September 28, 2009
Rookie Mistakes!!
The "Twitter II" Tea and Talk last week went very well. Tim Cusack is a great speaker and the topics varied from Twitter and Face Book to Guerrilla Marketing!
The Mistake
This morning when I pulled out all the business cards I received at the Tea I noticed a big problem. I found one of the attendees had a card with an incomplete email address and a phone number that was not working. So I figured hey typos happen, let me check out his website to get the correct number. And.. you guessed it... No website listed. I think he handed out that same card to everyone at the tea. Thank God he was the guest of a regular attendee so I will have to get hold of her to let him know he is hurting his business with these new cards.
The Cure
In the software world from which I sprang... Test, Test and Test again. What this means for the small business or self employed person is proof read it and then let a few others do the same. Tell them to find an error! Your friends will love pointing out that you made a mistake. Trust me they will find them. Better them and you your prospects.
In times past, I have known business people to pay for a newspaper or yellow book ad and accidentally place their competitors website address in it. They were similar addresses and the sales-person did not know (or cared). I have all my clients fax or email me the proof to check it over for Technical details, if nothing else it's just another see of eyes looking at it before it goes to press.
To help business owners from making these rookie mistakes Lone Keep Internet will be hosting the next Tea, October 23th, at the Sixth Avenue House in Asbury Park. The topic of this tea is Guerrilla Marketing the easy way. For further information please email me at richard@lonekeep.com or call 732-988-4044. Remember these "Talks and Teas" are FREE just call to reserve a seat.
The Mistake
This morning when I pulled out all the business cards I received at the Tea I noticed a big problem. I found one of the attendees had a card with an incomplete email address and a phone number that was not working. So I figured hey typos happen, let me check out his website to get the correct number. And.. you guessed it... No website listed. I think he handed out that same card to everyone at the tea. Thank God he was the guest of a regular attendee so I will have to get hold of her to let him know he is hurting his business with these new cards.
The Cure
In the software world from which I sprang... Test, Test and Test again. What this means for the small business or self employed person is proof read it and then let a few others do the same. Tell them to find an error! Your friends will love pointing out that you made a mistake. Trust me they will find them. Better them and you your prospects.
In times past, I have known business people to pay for a newspaper or yellow book ad and accidentally place their competitors website address in it. They were similar addresses and the sales-person did not know (or cared). I have all my clients fax or email me the proof to check it over for Technical details, if nothing else it's just another see of eyes looking at it before it goes to press.
To help business owners from making these rookie mistakes Lone Keep Internet will be hosting the next Tea, October 23th, at the Sixth Avenue House in Asbury Park. The topic of this tea is Guerrilla Marketing the easy way. For further information please email me at richard@lonekeep.com or call 732-988-4044. Remember these "Talks and Teas" are FREE just call to reserve a seat.
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