Thursday, October 22, 2009

What's the best way to grow my email database?

"I need to add more names to my in-house mailing list, the more the better right?" I hear this a lot!

Buying Email Addresses Can Buy Trouble
A purchased list is not composed of people who want to receive your emails. Many addresses belong to people who didn't read the fine print in the privacy policy when they registered for an account, participated in a survey or entered a contest.

Nurture Your In-House List
These are the people who want to hear from you and are interested in what you're sharing or selling. Building up your email marketing in-house list takes time but will generate the greatest benefits with the fewest risks (bounces and black listing).

Here are two simple steps you can take today to attract more email subscribers:
1. Add an invitation to subscribe on every page of your Web site, not just the home page, and in all your email, including messages such as order confirmations, shipping notices, payment reminders and even invoices.
2. Create a FaceBook Fan Page with a standing subscription invitation. Promote it in your email messages and on your Web site. Update it frequently with fresh content such as FaceBook only news and offers.

I will be speaking on this and other topics at my next FREE Guerrilla Marketing “Tea” October 23, 1 – 4 PM. It will be hosted at the Sixth Avenue House B&B in Asbury Park. Call 732-988-4044 to reserve a seat.

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