Getting More Traffic

Just a little note for you to ponder: Companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don't. So why are you not blogging?

Consistently that is! I know a lot of businesses that have a blog but have not added a post in over a year. So they say it does not work. Again, what or who is not working?

Remember doing a little each day or week will go a lot further than complaining and doing nothing.

Richard M.J. Jarosz on LinkedIn
Lone Keep Internet, Inc.

Not following Recommendations

Do you have clients that do not follow your recommendations then complain why your services don't work? I do as I'm sure most of you do.

I was speaking with one of my clients the other day. Potter Pest Control is a local Pest Control company serving the Monmouth County area. We started to compare notes on how well our clients actually follow our recommendations. Not many do...

Potter Pest comes in and strays to get rind of the nasty crawling things. He also educates the tenants as to the food sources for the bugs and suggests what and how to clean up. A month later he is spraying the same apartment because the place is still the same. And they complain the spraying is not working! Go figure!!

An example on my end is when I suggest to clients that want to use Facebook to promote their events, website and business that they actually use Facebook I get the rolling of the eyes. They say they do not the time or don't know how. But I will see plenty of posts about their stupid cats! With pictures! Just the other day I attended an event hosted by a client and he complained about the low turn out. So I asked did he create an event and invited people? His response was he thought sending emails would be enough. So I asked, was it? You should have seen the look he gave me.

Why ask an expect if you are not going to follow their recommendations?
Richard M.J. Jarosz on LinkedIn
Lone Keep Internet, Inc.

Write an Article?

Writing an article is essentially nothing more than sharing content online and making it available to everyone online - potentially, hundreds of millions of people. You'd write an article that revolves around a topic and share with it others.

Remember the WHOLE PURPOSE of writing the article is to share relevant/meaningful content that can really help someone. Content is the key here...this will by default position you as the expert in your field/niche market. Prospects love following from experts.

The article is NOT an ad. You're not selling any product inside the ad - you're providing relevant information that can benefit someone else who's looking for that information.

Keep the article content simple - the "average" person should be able to read the article from top to bottom and fully understand the message. Also don't be too lengthy - keep the article between 350-450 words. Most people have a relatively short attention span. Make sure the article can be read by a prospect in less than 5-6 minutes (note: most readers will scan the article looking for the "meat", but you get the idea here).

Prospects MUST be able to find the article - if not, it's a fruitless exercise right? That's where we at Lone Keep Internet may be able to help.

Richard M.J. Jarosz on LinkedIn
Lone Keep Internet, Inc.

Communication

Just picked up the book "Healing Wounded Relationships" by Martin H. Padovani. He says mass at St. Catharine in Spring Lake NJ once in a while and the church is packed when he does. The first chapter is on communications; usually between a couple or family members, but I thought why would this not work with clients and prospects.

He talks about why people don't communicate and goes into detail about all the reasons. I, however, came up with one and only one! People just don't want to communicate. Sad but this is what I have found out to be true. Examples of this are common. Take for instance a new client I picked up the other week. It's a wife and husband team. The husband hired us and passed it on to the wife. She does not know what is going on or cares to so she ignores the calls and emails and he just keeps saying the wife is handling it now. You guessed it, nothing is moving forward on their project. But I predict that in six months or so I'll get a call asking why nothing is being done.... So I'm documenting every attempt to communicate with them...

So return those calls and emails...
Richard M.J. Jarosz on LinkedIn
Lone Keep Internet, Inc.

Why are my Prospects not emailing me?

Because you have the wrong email address on your business card!!! Why do business owners not check this information before they pass out their cards?

Yesterday I was at the SUMMER KICK OFF NETWORKING EVENT at the Sheraton in Eatontown and collected over a couple of dozen of business cards from my networking efforts. I got home and emailed them all the lasted issue of the Jersey Shore Community Information Bulletin as promised. Three got bounced because the email address on the card does not exist! Yes I checked all three and I entered them correctly…

One, a start-up business, even had the website listed incorrectly. It has a “@” were a period should be. All it takes is a little step back and review the cards or have someone like myself review it for them. I do this for my clients all the time. Some clients even sent me a proof copy of their ads to make sure the information is correct. If they are spending money on the ad they want it as correct as possible. You know the Magazine or Newspaper never checks as long as the check clears and the client Oks the proof… right or wrong it get printed.

So keep that is mind have someone else check the printed material and test the email and website addresses.

Richard M.J. Jarosz on LinkedIn
Lone Keep Internet, Inc.

Still thinking about it!

This past week I have been doing some follow up with some prospects for Jersey Shore Coupons. I don’t know if you have been getting this run-a-round but the phrase “I’m still thinking about it” really gets me pissed off! Excuse my language but what other words would describe the feeling? Not about me but about the person I’m speaking with! A simple question deserves a simple answer. These are business people. If they cannot give a straight answer to a yes or no question what does this say about them and their business?


Friends have told me they “Rich they don’t what to hurt your feeling. That is why they don’t say no.” But wasting my precious time by having me call and call to get the same answer “I’m still thinking about it” is helping me? This does not even make sense.

I especially love it when Life Coaches give me this answer. Don’t they coach others to make decisions? How can I recommend others to them when they can’t make simple decisions about their own businesses? And I get a lot asking for referrals but I have yet to get a straight answer out of anyone of them!

Sorry off the soap box for now…..
Richard M.J. Jarosz on LinkedIn
Lone Keep Internet, Inc.

Working on your business versus Working in your business

While making sales calls for Jersey Shore Coupons to people I have known for years I got some strange comments! Looking like most of the people I spoke with were busy working in their businesses. Too busy to think about promoting or advertising their business. And you guessed it! They all were doing terrible…

Years ago I learned that I if spent all my time working in the business my income usually suffered because I had no new business coming in. Sandler Sales Training taught me to set aside a part of each day to build my business. At first this was very hard… But as time went on I got control of my schedule I found it was not too difficult to make the time necessary to keep my business growing. My frustration level starting going down and my income started going up.

So spend more time working on you business….

Richard M.J. Jarosz on LinkedIn
Lone Keep Internet, Inc.