Monday, September 28, 2009

Rookie Mistakes!!

The "Twitter II" Tea and Talk last week went very well. Tim Cusack is a great speaker and the topics varied from Twitter and Face Book to Guerrilla Marketing!

The Mistake
This morning when I pulled out all the business cards I received at the Tea I noticed a big problem. I found one of the attendees had a card with an incomplete email address and a phone number that was not working. So I figured hey typos happen, let me check out his website to get the correct number. And.. you guessed it... No website listed. I think he handed out that same card to everyone at the tea. Thank God he was the guest of a regular attendee so I will have to get hold of her to let him know he is hurting his business with these new cards.

The Cure
In the software world from which I sprang... Test, Test and Test again. What this means for the small business or self employed person is proof read it and then let a few others do the same. Tell them to find an error! Your friends will love pointing out that you made a mistake. Trust me they will find them. Better them and you your prospects.

In times past, I have known business people to pay for a newspaper or yellow book ad and accidentally place their competitors website address in it. They were similar addresses and the sales-person did not know (or cared). I have all my clients fax or email me the proof to check it over for Technical details, if nothing else it's just another see of eyes looking at it before it goes to press.

To help business owners from making these rookie mistakes Lone Keep Internet will be hosting the next Tea, October 23th, at the Sixth Avenue House in Asbury Park. The topic of this tea is Guerrilla Marketing the easy way. For further information please email me at or call 732-988-4044. Remember these "Talks and Teas" are FREE just call to reserve a seat.

Monday, September 21, 2009

How to Increase Website Traffic - 2 Methods of Advertising Online

Why do websites fail? One of the main reasons why many online businesses/causes fail is due to the lack of traffic! Traffic is the lifeblood of the Internet. If your site does not generate enough quality traffic you eventually will be out of business. Here are a few methods on how to get more traffic to your website.

Social Networking
The first method is social networking. There are many different social networking sites; some of my favorites are and I get a fair portion of my free organic traffic to my website from these social networking sites. Join these sites and add your site url to your profile and begin generating more traffic.

Free Advertising
Local eNewsletters are a great way of free Advertising and is a chapter right out of Guerrilla Marketing. Submit interesting information about your business, your cause or even yourself to email newsletters. One such Community Newsletter is the Jersey Shore Community Information Bulletin (JSCIB) that my wife Karen Jarosz sends out twice month. Local events are listed as well as local websites of interest. She also has a section called "From Local Readers." This is a great way to let people know about your website. The JSCIB has over 10,000 subscribers so the likelihood of increased traffic is good.

You can subscribe to the Jersey Shore Community Information Bulletin by adding your email address to the subscription box on this page or by visiting

Wednesday, September 16, 2009

Will the Internet Save my Business?

Will the Internet Save my Business?
The short answer is NO! But it will help you grow your business.

What I mean by that is if you are looking to jump onto the 'Net as a last resort to try to get sales to save you business it won't work! Heresy you say! I just got off the phone with a prospect. Months ago he wanted to promote his website, use Adsense and basically turn his internet presence into a source of revenue. He complained about the cost and work necessary to do that and never pursued it. Well as I always do, I keep track of prospects (some finally come to their senses) and followed up with him after a few months. He is out of business and moved to Michigan.

I have a number of stories like this. Now if you apply the lessons learned and you have a plan and means then yes, it can help your business grow.

Lone Keep Internet hosts FREE seminars on this subject and more... The last few have been on Social Networking. The next one will be concerning Twitter on September 24th in Asbury Park, NJ. If anyone wants to join us email me