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Showing posts with label Lone Keep Internet. Show all posts
Showing posts with label Lone Keep Internet. Show all posts

Friday, December 10, 2010

The power of Press Releases

If you are putting out newsletters you have the capability of adding Press Releases to your Tool Kit of way to promote your website and your business. Take for example the following Press Release 78 year old Woman relaunches SingingBearsOnline.com Website.

This was a simple news release that Rosalyn Thermelius, owner of Singing Bears Online, put out not only to the media but potential customers. It resulted in at least for new customers directly for the emails. Does it work? Yes! Is it a numbers game? Yes!

But it takes time and effort. A database of media/news outlets had to be created (not bought) of local and state wide sources. Next a list of potential customers had to be gathered. Now she has it for next Press Release. She is using the database to help her "Get the Word Out" about her, her website and her business.

Richard M.J. Jarosz
Lone Keep Internet, Inc.

Thursday, December 2, 2010

Why Use Printable Online Coupons?

- Save Money!
- Be a Smart Shopper
- Save Time
- Find Rare or Discontinued Items
- Savings Add Up

These are all great reasons. So why are you not letting your customers use these advantages? Does your business use coupons? If not why not?

If you are always looking for a bargain don't you think your customers are too? Why not help them and help your business grow at the same time!

Jersey Shore Coupons is just one of the ways you can help your customers. Make it easy for them to find you and the bargains they are looking for.

Online coupons are cheaper. You're not killing any trees (not adding to global warming). You can change them as often as you want or need to without going through the print expenses again! This is great if you products or services are seasonal.

Another point... Have you ever had an error with a coupon after you printed and distributed it? With and printable online coupon you can correct it as soon as you find out! You are in control of your offers not your graphic artist, PR company or your printer. You!!

Just my two sense...
Richard M.J. Jarosz
Lone Keep Internet, Inc.

Friday, September 24, 2010

Keyword Tools provides keyword ideas

Keyword Tools generate keyword and landing page ideas highly relevant and specific to your website. The tools help you identify additional opportunities that aren't currently being used in your SEO campaigns. The tools go one step further by tailoring the keywords and other data (such as the amount of competition for the keyword, the suggested bid, and more). Once such tool is Google's Keyword Tool.

Keeping an eye on the competition is always a good thing and in these uncertain economic times it's even more so. This tool is not only for keeping track of what the competition is doing, it can also be used to expand your own list of keywords. The results give you suggestions on variations of the Keywords (key phrases) as well as insight to the number of global and local searches for each Keyword.

Here at Lone Keep Internet we run these as well as a battery of other reports to support our clients in their search for the ultimate keywords for their business. Email or call our company, ask for Richard M.J. Jarosz, and he will answer any of your questions personally.

Monday, September 13, 2010

Promoting Content with Social Media - Facebook

Social Media is generating a lot of buzz right now among marketers and business owners. Business that can leverage social media to help distribute content and generally get the word out. Social media allows your customers and prospects to communicate directly with you online allowing interesting content to be spread quickly.

With more than 500 million users, Facebook has become the major player n the social media industry. It is the number 2 most visited site in the world, right behind Google which is number 1! While many people still think of it as a place for high school and college kids, it is actually a diverse network consisting of all demographics.

The first step in leveraging Facebook for business is to set up a business fan page like the one for Lone Keep Internet, Inc.

The second step is to suggest your business page to all your friends.

How many already have business fan pages?

Thursday, September 9, 2010

Free Content for your Website

Content is King!
How many websites suffer from not enough or up to date content? Most! But we hold the key to Free Content for our websites and even our blogs... Our news releases! New releases about ourselves and our companies. You already have something interesting to say so why not update your website with the information.

Just one example
I belong to Toastmasters International's Shore Speakers Chapter in Neptune, NJ. Recently I earned the status of Advanced Communicator Bronze. To achieve Advanced Communicator Bronze recognition, I had to complete a series of challenging projects designed to enhance my speaking skills. This required several years of study and active participation in my Toastmasters Club. Kind of a big deal for me.

After sending out that news release thru my usual media channels I decided to place it on my website. Since I do a lot of seminars and workshops some recognition about my speaking ability seemed appropriate. The news release can be found on my News page of Lone Keep Internet's site. http://lonekeep.com/news.html

Anyone else care to share a news release they have?

Richard M.J Jarosz
Toastmaster, ACB, CL

Monday, August 9, 2010

Why 98% of Websites fail to make money!

That's an easy question! They fail to "Get the Word Out"!!! I, Richard M.J. Jarosz, President of Lone Keep Internet, Inc. do everything to help our clients to get the word out. Whether it is SEO work for them, assisting with a newsletter or getting them started with FaceBook, Linked In and Twitter. All of these simple techniques are geared for one thing and one thing only... Get the Word Out. And not necessarily consuming a large cash budget.

To this end we have monthly FREE seminars on a wide range of topics. This month, August 26th, we are holding one on the practical uses of Facebook and Linked In.

Another low cost or even FREE technique is placing a news item in the Jersey Shore Community Information Bulletin. But how may of my clients don't invest the time?

If you know of any other techniques to "Get the Word Out let me know....

Tuesday, February 9, 2010

So Project: What's on your shelf begins...

Last week I made the first 20 calls. The results were what I expected. 10 were out of business or have switched jobs. 8 answered the phone like they were keeping their business a secret!! Several of these were Marketing Firms. None of the Internet based companies were around anymore - save one. This is why Lone Keep Internet has been around for over 22 years now...
Only two businesses called back. These were the ones who wanted to actually grow their businesses... So they are on my shelf! Next time I'll give you snippets of some of the actually conversations so you do not make the same mistakes on trying to "Get the Word Out" about your business.
Your Thoughts?

Monday, September 28, 2009

Rookie Mistakes!!

The "Twitter II" Tea and Talk last week went very well. Tim Cusack is a great speaker and the topics varied from Twitter and Face Book to Guerrilla Marketing!

The Mistake
This morning when I pulled out all the business cards I received at the Tea I noticed a big problem. I found one of the attendees had a card with an incomplete email address and a phone number that was not working. So I figured hey typos happen, let me check out his website to get the correct number. And.. you guessed it... No website listed. I think he handed out that same card to everyone at the tea. Thank God he was the guest of a regular attendee so I will have to get hold of her to let him know he is hurting his business with these new cards.

The Cure
In the software world from which I sprang... Test, Test and Test again. What this means for the small business or self employed person is proof read it and then let a few others do the same. Tell them to find an error! Your friends will love pointing out that you made a mistake. Trust me they will find them. Better them and you your prospects.

In times past, I have known business people to pay for a newspaper or yellow book ad and accidentally place their competitors website address in it. They were similar addresses and the sales-person did not know (or cared). I have all my clients fax or email me the proof to check it over for Technical details, if nothing else it's just another see of eyes looking at it before it goes to press.

To help business owners from making these rookie mistakes Lone Keep Internet will be hosting the next Tea, October 23th, at the Sixth Avenue House in Asbury Park. The topic of this tea is Guerrilla Marketing the easy way. For further information please email me at richard@lonekeep.com or call 732-988-4044. Remember these "Talks and Teas" are FREE just call to reserve a seat.