Ads and commercials it is not!!!! Have you ever been to a blog and all you find are ads for the organization that posts to it? There is no discussion or exchange of ideas. Not even the inner working of the mind of the author! Or scattered semi-workings of minds like mine!!!
Actually I could list the poorly done blogs here. But to what end? You would just get mad at me for wasting your time. But if you have any good or even bad blogs and would like to share them. Please post them here...
In the meantime if you would like to learn how to put blogging to use or meet some other bloggers join me at my Free Blogging Seminar in Asbury Park, NJ. Learn what other bloggers are doing or just stop by for some tea and crackers!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts
Monday, October 18, 2010
Tuesday, October 12, 2010
Using your 60 Second Commercial as Blog Content
Most of the people I speak with tell me they have nothing to blog about. However most belong to networking groups. These groups let you do a 60 second commercial at the beginning of each meeting as a form of introduction.
These 60 Second introductions usually include who you are looking to meet in the upcoming week or some interesting tidbit to catch the listeners ear. One such example was at my BNI meeting this past Thursday. The Pest Control expert mentioned Bed Bugs as they have been getting a lot of press here in Monmouth County. He mentioned that he was an expert in their removal and used a greener (safer) method to do the job. A method not used by other local pest control companies. When I asked him if he put this info into a blog post or even an email to his current clients his response was typical. "No one wants to hear about it!" Well actually yes they do. It's been all over the papers and even the nightly news! Bed bugs are becoming a problem at the Jersey Shore. Even the local Multiplex theater make the nightly news with their bed bug issue.
So if you have invested the time and effort into a great 60 Second commercial why not use that as a basis for your blog entry. Most networking groups recommend that you have a different one each week. So you have a different blog entry each week. Now that is Working Smarter not Harder!
Richard M.J. Jarosz
Charter member of the Shore Money Chapter of BNI
We meet in Ocean Grove, NJ each Thursday morning.
These 60 Second introductions usually include who you are looking to meet in the upcoming week or some interesting tidbit to catch the listeners ear. One such example was at my BNI meeting this past Thursday. The Pest Control expert mentioned Bed Bugs as they have been getting a lot of press here in Monmouth County. He mentioned that he was an expert in their removal and used a greener (safer) method to do the job. A method not used by other local pest control companies. When I asked him if he put this info into a blog post or even an email to his current clients his response was typical. "No one wants to hear about it!" Well actually yes they do. It's been all over the papers and even the nightly news! Bed bugs are becoming a problem at the Jersey Shore. Even the local Multiplex theater make the nightly news with their bed bug issue.
So if you have invested the time and effort into a great 60 Second commercial why not use that as a basis for your blog entry. Most networking groups recommend that you have a different one each week. So you have a different blog entry each week. Now that is Working Smarter not Harder!
Richard M.J. Jarosz
Charter member of the Shore Money Chapter of BNI
We meet in Ocean Grove, NJ each Thursday morning.
Thursday, September 9, 2010
Free Content for your Website
Content is King!
How many websites suffer from not enough or up to date content? Most! But we hold the key to Free Content for our websites and even our blogs... Our news releases! New releases about ourselves and our companies. You already have something interesting to say so why not update your website with the information.
Just one example
I belong to Toastmasters International's Shore Speakers Chapter in Neptune, NJ. Recently I earned the status of Advanced Communicator Bronze. To achieve Advanced Communicator Bronze recognition, I had to complete a series of challenging projects designed to enhance my speaking skills. This required several years of study and active participation in my Toastmasters Club. Kind of a big deal for me.
After sending out that news release thru my usual media channels I decided to place it on my website. Since I do a lot of seminars and workshops some recognition about my speaking ability seemed appropriate. The news release can be found on my News page of Lone Keep Internet's site. http://lonekeep.com/news.html
Anyone else care to share a news release they have?
Richard M.J Jarosz
Toastmaster, ACB, CL
How many websites suffer from not enough or up to date content? Most! But we hold the key to Free Content for our websites and even our blogs... Our news releases! New releases about ourselves and our companies. You already have something interesting to say so why not update your website with the information.
Just one example
I belong to Toastmasters International's Shore Speakers Chapter in Neptune, NJ. Recently I earned the status of Advanced Communicator Bronze. To achieve Advanced Communicator Bronze recognition, I had to complete a series of challenging projects designed to enhance my speaking skills. This required several years of study and active participation in my Toastmasters Club. Kind of a big deal for me.
After sending out that news release thru my usual media channels I decided to place it on my website. Since I do a lot of seminars and workshops some recognition about my speaking ability seemed appropriate. The news release can be found on my News page of Lone Keep Internet's site. http://lonekeep.com/news.html
Anyone else care to share a news release they have?
Richard M.J Jarosz
Toastmaster, ACB, CL
Tuesday, September 7, 2010
Do you have a Newsletter?
And is it productive? Are you using your newsletter as content for your website? Do you know your numbers?
What numbers?
There are many things you can monitor to keep track of your newsletter. How many subscribers do you have and how many are being added each week or each month? How many are actually opening and reading your newsletter? Is there an action item in the newsletter?
Just like the numbers for your website you should have access to these. If you use Constant Contact you have access to all these numbers. Now you just need to analyze and use them. If you do not have these numbers you may be doing your business and yourself a disservice. Remember it's always about the numbers.
Action Items
What action items can be in your newsletter? That depends on the type of newsletter you have. If it is a Cafe you might have a coupon that the reader can use next time they walk into you Cafe. If you are an informational newsletter, like the Jersey Shore Community Information Bulletin you can track each link when a reader clicks on one then to find out additional information about a particular event. Again this is feedback from your readers.
If you do not have these numbers I suggest you looking getting them...
Presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.
What numbers?
There are many things you can monitor to keep track of your newsletter. How many subscribers do you have and how many are being added each week or each month? How many are actually opening and reading your newsletter? Is there an action item in the newsletter?
Just like the numbers for your website you should have access to these. If you use Constant Contact you have access to all these numbers. Now you just need to analyze and use them. If you do not have these numbers you may be doing your business and yourself a disservice. Remember it's always about the numbers.
Action Items
What action items can be in your newsletter? That depends on the type of newsletter you have. If it is a Cafe you might have a coupon that the reader can use next time they walk into you Cafe. If you are an informational newsletter, like the Jersey Shore Community Information Bulletin you can track each link when a reader clicks on one then to find out additional information about a particular event. Again this is feedback from your readers.
If you do not have these numbers I suggest you looking getting them...
Presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Wednesday, September 1, 2010
5 things every business can learn by studying Perez Hilton
Mario Lavandeira has made millions as the blogger behind PerezHilton.com. Perez Hilton celebrity gossip blog is read by millions every day and he is one of the most visible and popular bloggers online.
The blog reports to average over 260 million page views a month, hit a record day with 13.9 million page views this week and has a very loyal readership.
Here are the 5 things every business can learn from PerezHilton.com:
1. Find a topic you have passion for. A topic that you can and would love to write about daily or at least weekly. Perez focused on celebrities “because it was something I was inherently curious about, fascinated with.”
2. Be consistent. Post on a regular blogging schedule. Perez Hilton posts new articles to his blog an average of 40 times a day. Most business can't keep that pace but find one you can keep up with.
3. Be unique. Celebrity-focused websites are nothing new, but Perez Hilton created his own oversize persona to stand out from the crowd. You the business owner can do the same. Just takes a little imagination.
4. Be provocative. Perez often makes harsh and derogatory comments about celebrities. This results in a ton of publicity as celebrities respond back, media reports it and readers share it with their friends. You may not want to go this route but voicing your own opinion never hurt.
5. Expand your blog. Perez has used his blog success to expand into other media and has built an entire empire around his persona. TV shows, radio shows, clothing line, book deal…
Incorporating these 5 steps into your daily/weekly blogging will make sure that your blog gets more attention, gets an increased readership, gets forwarded and shared virally and will ensure that you build your profile, your brand and increase blog traffic.
Presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.
The blog reports to average over 260 million page views a month, hit a record day with 13.9 million page views this week and has a very loyal readership.
Here are the 5 things every business can learn from PerezHilton.com:
1. Find a topic you have passion for. A topic that you can and would love to write about daily or at least weekly. Perez focused on celebrities “because it was something I was inherently curious about, fascinated with.”
2. Be consistent. Post on a regular blogging schedule. Perez Hilton posts new articles to his blog an average of 40 times a day. Most business can't keep that pace but find one you can keep up with.
3. Be unique. Celebrity-focused websites are nothing new, but Perez Hilton created his own oversize persona to stand out from the crowd. You the business owner can do the same. Just takes a little imagination.
4. Be provocative. Perez often makes harsh and derogatory comments about celebrities. This results in a ton of publicity as celebrities respond back, media reports it and readers share it with their friends. You may not want to go this route but voicing your own opinion never hurt.
5. Expand your blog. Perez has used his blog success to expand into other media and has built an entire empire around his persona. TV shows, radio shows, clothing line, book deal…
Incorporating these 5 steps into your daily/weekly blogging will make sure that your blog gets more attention, gets an increased readership, gets forwarded and shared virally and will ensure that you build your profile, your brand and increase blog traffic.
Presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Tuesday, August 17, 2010
Getting the Word Out - Blogs
What is a blog? A blog is a website that allows for posted content or articles.
Blogging is a form of Inbound Marketing
- Blogging helps with SEO
- Blogging is permission centric
- Blogging can be fun
- Bogging is a form of conversation are you taking part?
Step 1: Read
Search for blogs in you industry or you hobby using blogsearch.google.com
Step 2: Comment
Contribute to the conversation by commenting on what you read. Increase the value of your comment by adding a point, add a useful link, ask a question, even disagree.
Step 3: Write
Add your own content and articles usually at least once a week. Write about something you know well. List ideas about your industry, publish a list of useful links, take a recent experience and share it. Answer questions you received recently from you clients and friends. Turn a press release into an article. A neat idea is to trade guest articles with a similar blogger. Promote on social media sites like Facebook and LinkeIn.
Step 4: Measure and Analyze
Track number of blog visitors, SEO rankings and blog rank. Measure real business results such as number of visitors to your website and leads generated.
presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Blogging is a form of Inbound Marketing
- Blogging helps with SEO
- Blogging is permission centric
- Blogging can be fun
- Bogging is a form of conversation are you taking part?
Step 1: Read
Search for blogs in you industry or you hobby using blogsearch.google.com
Step 2: Comment
Contribute to the conversation by commenting on what you read. Increase the value of your comment by adding a point, add a useful link, ask a question, even disagree.
Step 3: Write
Add your own content and articles usually at least once a week. Write about something you know well. List ideas about your industry, publish a list of useful links, take a recent experience and share it. Answer questions you received recently from you clients and friends. Turn a press release into an article. A neat idea is to trade guest articles with a similar blogger. Promote on social media sites like Facebook and LinkeIn.
Step 4: Measure and Analyze
Track number of blog visitors, SEO rankings and blog rank. Measure real business results such as number of visitors to your website and leads generated.
presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.
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