Tuesday, August 17, 2010

Getting the Word Out - Blogs

What is a blog? A blog is a website that allows for posted content or articles.

Blogging is a form of Inbound Marketing
- Blogging helps with SEO
- Blogging is permission centric
- Blogging can be fun
- Bogging is a form of conversation are you taking part?

Step 1: Read
Search for blogs in you industry or you hobby using

Step 2: Comment
Contribute to the conversation by commenting on what you read. Increase the value of your comment by adding a point, add a useful link, ask a question, even disagree.

Step 3: Write
Add your own content and articles usually at least once a week. Write about something you know well. List ideas about your industry, publish a list of useful links, take a recent experience and share it. Answer questions you received recently from you clients and friends. Turn a press release into an article. A neat idea is to trade guest articles with a similar blogger. Promote on social media sites like Facebook and LinkeIn.

Step 4: Measure and Analyze
Track number of blog visitors, SEO rankings and blog rank. Measure real business results such as number of visitors to your website and leads generated.

presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.


  1. All well and good. But what if I have nothing to say? I don't meet people in my normal course of business and am just boring!

  2. Dear Anonymous,
    No one is that boring! If you're in business look for others in your business or even your own vendors. Comment on these blogs. Start your own using client stories (case studies) to attract new clients.

    If you belong to a club or have a hobby check out those blogs and comment on them.

    The key is to just do it!!! You need to start.
    You should also attend to things to get you started. My FREE seminar next Thursday (Aug. 26) and may I suggest you attend a Toastmasters meeting to meet some new people and get some ideas on what to talk about. Check out the local Toastmasters club at website at

    presented by
    Richard M.J. Jarosz
    Lone Keep Internet, Inc.

  3. It was a pleasure meeting you this evening. Thank you for the advice.

    Marcia Motuz
    Kidems LLC