What is a blog? A blog is a website that allows for posted content or articles.
Blogging is a form of Inbound Marketing
- Blogging helps with SEO
- Blogging is permission centric
- Blogging can be fun
- Bogging is a form of conversation are you taking part?
Step 1: Read
Search for blogs in you industry or you hobby using blogsearch.google.com
Step 2: Comment
Contribute to the conversation by commenting on what you read. Increase the value of your comment by adding a point, add a useful link, ask a question, even disagree.
Step 3: Write
Add your own content and articles usually at least once a week. Write about something you know well. List ideas about your industry, publish a list of useful links, take a recent experience and share it. Answer questions you received recently from you clients and friends. Turn a press release into an article. A neat idea is to trade guest articles with a similar blogger. Promote on social media sites like Facebook and LinkeIn.
Step 4: Measure and Analyze
Track number of blog visitors, SEO rankings and blog rank. Measure real business results such as number of visitors to your website and leads generated.
Richard M.J. Jarosz
Lone Keep Internet, Inc.