Did you or your clients get those nifty new devices for Christmas? You know, the smart phones and the like. They all have web access on them. That means FaceBook and Twitter!
Can you use them? Should you use them? Read several articles this past week addressing the use of Facebook by Colleges, Fraternities and yes even businesses to keep in touch. Not saying you must but it is a good idea to get connected to old college buddies. What Firms are they with now? Are they managers at Corporations you've been trying to get into?
Facebook and other social media are changing society in dramatic ways. However, many people are still afraid to use social networks for different reasons. Usually citing lack of time as the main reason they don't use Facebook. It can be a time waster but so can watching mindless TV. Common Sense is the key here. Limiting your time on Facebook (like limiting your kid's TV time... You do limit their time watching TV? Right?) can make it very productive.
Spending only a few minutes a day can open up a whole new world to you and your business...
How much time do you spend on Facebook daily?
Richard M.J. Jarosz
Showing posts with label Richard M.J. Jarosz. Show all posts
Showing posts with label Richard M.J. Jarosz. Show all posts
Monday, January 10, 2011
Friday, December 10, 2010
The power of Press Releases
If you are putting out newsletters you have the capability of adding Press Releases to your Tool Kit of way to promote your website and your business. Take for example the following Press Release 78 year old Woman relaunches SingingBearsOnline.com Website.
This was a simple news release that Rosalyn Thermelius, owner of Singing Bears Online, put out not only to the media but potential customers. It resulted in at least for new customers directly for the emails. Does it work? Yes! Is it a numbers game? Yes!
But it takes time and effort. A database of media/news outlets had to be created (not bought) of local and state wide sources. Next a list of potential customers had to be gathered. Now she has it for next Press Release. She is using the database to help her "Get the Word Out" about her, her website and her business.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
This was a simple news release that Rosalyn Thermelius, owner of Singing Bears Online, put out not only to the media but potential customers. It resulted in at least for new customers directly for the emails. Does it work? Yes! Is it a numbers game? Yes!
But it takes time and effort. A database of media/news outlets had to be created (not bought) of local and state wide sources. Next a list of potential customers had to be gathered. Now she has it for next Press Release. She is using the database to help her "Get the Word Out" about her, her website and her business.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Thursday, December 2, 2010
Why Use Printable Online Coupons?
- Save Money!
- Be a Smart Shopper
- Save Time
- Find Rare or Discontinued Items
- Savings Add Up
These are all great reasons. So why are you not letting your customers use these advantages? Does your business use coupons? If not why not?
If you are always looking for a bargain don't you think your customers are too? Why not help them and help your business grow at the same time!
Jersey Shore Coupons is just one of the ways you can help your customers. Make it easy for them to find you and the bargains they are looking for.
Online coupons are cheaper. You're not killing any trees (not adding to global warming). You can change them as often as you want or need to without going through the print expenses again! This is great if you products or services are seasonal.
Another point... Have you ever had an error with a coupon after you printed and distributed it? With and printable online coupon you can correct it as soon as you find out! You are in control of your offers not your graphic artist, PR company or your printer. You!!
Just my two sense...
Richard M.J. Jarosz
Lone Keep Internet, Inc.
- Be a Smart Shopper
- Save Time
- Find Rare or Discontinued Items
- Savings Add Up
These are all great reasons. So why are you not letting your customers use these advantages? Does your business use coupons? If not why not?
If you are always looking for a bargain don't you think your customers are too? Why not help them and help your business grow at the same time!
Jersey Shore Coupons is just one of the ways you can help your customers. Make it easy for them to find you and the bargains they are looking for.
Online coupons are cheaper. You're not killing any trees (not adding to global warming). You can change them as often as you want or need to without going through the print expenses again! This is great if you products or services are seasonal.
Another point... Have you ever had an error with a coupon after you printed and distributed it? With and printable online coupon you can correct it as soon as you find out! You are in control of your offers not your graphic artist, PR company or your printer. You!!
Just my two sense...
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Monday, November 22, 2010
Why keywords are the most important part of SEO?
A number 1 listing on Google can be totally pointless if it is for the wrong keywords.
If the wrong people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you will succeed or not.
Many "wanna be" webmasters think that they already know the best keyword for their clients. If they haven't done some research, they are usually wrong. There are several reasons for that:
-- You know your business better than anybody else. You know the special terms that are used in your industry and you know what you should search for when you're looking for products like yours.
-- Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. Remember you are not your best client.
-- Did you consider the intention of the searcher? Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.
It's very important that you take the time to find the best keywords for your website. The time and effort that you invest in finding the right keywords will pay you back in no time.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
If the wrong people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you will succeed or not.
Many "wanna be" webmasters think that they already know the best keyword for their clients. If they haven't done some research, they are usually wrong. There are several reasons for that:
-- You know your business better than anybody else. You know the special terms that are used in your industry and you know what you should search for when you're looking for products like yours.
-- Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. Remember you are not your best client.
-- Did you consider the intention of the searcher? Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.
It's very important that you take the time to find the best keywords for your website. The time and effort that you invest in finding the right keywords will pay you back in no time.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Monday, November 8, 2010
Localize Your Website's Content
Don’t be afraid to mention your location on your Web site. Don’t make it a secret to the search engines or your customers. Let them know where your business is located. It’s natural information that both the search engines and your users are going to want to know. Who do you target? What area(s) are you relevant to? When are you open? How can people can find you? Tell them.
Where do you slip in these trust and location cues within your content?
Home page: While you’re out there telling people what you’re about, mention where you’re located. It shows customers you really exist, while also giving the search engines’ local algorithms something to work with.
About page: Your About page should not only tell people who you are, it should tell them where you’re located. It’s one of the many trust signals users will be looking for and it acts as a great citation for the search engines.
Press page: Do you have a page on your site that encourages people to get in touch with you for media purposes? Don’t forget to include your address, phone number and email.
Contact page: This should be a no brainer but you’d be surprised how many people lose their brains writing Web copy. Include your location, a map, your cities served, hours, email address, fax number, phone number, directions and other any information you have that establishes your location.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Where do you slip in these trust and location cues within your content?
Home page: While you’re out there telling people what you’re about, mention where you’re located. It shows customers you really exist, while also giving the search engines’ local algorithms something to work with.
About page: Your About page should not only tell people who you are, it should tell them where you’re located. It’s one of the many trust signals users will be looking for and it acts as a great citation for the search engines.
Press page: Do you have a page on your site that encourages people to get in touch with you for media purposes? Don’t forget to include your address, phone number and email.
Contact page: This should be a no brainer but you’d be surprised how many people lose their brains writing Web copy. Include your location, a map, your cities served, hours, email address, fax number, phone number, directions and other any information you have that establishes your location.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Monday, October 18, 2010
Blogging! What's it all about?
Ads and commercials it is not!!!! Have you ever been to a blog and all you find are ads for the organization that posts to it? There is no discussion or exchange of ideas. Not even the inner working of the mind of the author! Or scattered semi-workings of minds like mine!!!
Actually I could list the poorly done blogs here. But to what end? You would just get mad at me for wasting your time. But if you have any good or even bad blogs and would like to share them. Please post them here...
In the meantime if you would like to learn how to put blogging to use or meet some other bloggers join me at my Free Blogging Seminar in Asbury Park, NJ. Learn what other bloggers are doing or just stop by for some tea and crackers!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Actually I could list the poorly done blogs here. But to what end? You would just get mad at me for wasting your time. But if you have any good or even bad blogs and would like to share them. Please post them here...
In the meantime if you would like to learn how to put blogging to use or meet some other bloggers join me at my Free Blogging Seminar in Asbury Park, NJ. Learn what other bloggers are doing or just stop by for some tea and crackers!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Friday, October 15, 2010
What does your Business Card really say about you?
Working on the "What's on your shelf" project I have noticed many things. The most striking observation has probably been that the actually business card says little to nothing about the company or the wielder of the card. No really, it usually says zilch! Some may look pretty, glossy and be double sided but what does that have you do with you?
Some of the most expensive cards are from companies that did not last their first year. While other plain Black and White ones represent companies that have been around for over 22 years (yes like Lone Keep Internet, Inc.) There are even some that try to list everything that a company provides in tiny, tiny print on both sides. Who is going to read all that?
I believe that the cards should be a pointer, an arrow if you will. Once you make a personal contact the business card should serve as a reminder of why the holder should be interested in your company. (Hence, one sided and easy to add notes on the back.) As a pointer they should guide the holder to your website where you can dazzle them with graphics, video and long lists of services (content). But how many really do this?
How many do not have a website listed? Or maybe even the wrong one? Yes, I have found several of these on my shelf. Some don't put their website on their cards because they are not finished or don't work. Both of these are easily fixable. If you want to help your local web designer or graphic artist grow their business just ask why there is no website on the card you just got! If you want you can send me the referral!!!
In the mean time take a look at your business card. What does it say about you?
Richard M.J. Jarosz
Assistant Director for BNI Monmouth County
Charter member of the BNI Shore Money Chapter in Ocean Grove
Some of the most expensive cards are from companies that did not last their first year. While other plain Black and White ones represent companies that have been around for over 22 years (yes like Lone Keep Internet, Inc.) There are even some that try to list everything that a company provides in tiny, tiny print on both sides. Who is going to read all that?
I believe that the cards should be a pointer, an arrow if you will. Once you make a personal contact the business card should serve as a reminder of why the holder should be interested in your company. (Hence, one sided and easy to add notes on the back.) As a pointer they should guide the holder to your website where you can dazzle them with graphics, video and long lists of services (content). But how many really do this?
How many do not have a website listed? Or maybe even the wrong one? Yes, I have found several of these on my shelf. Some don't put their website on their cards because they are not finished or don't work. Both of these are easily fixable. If you want to help your local web designer or graphic artist grow their business just ask why there is no website on the card you just got! If you want you can send me the referral!!!
In the mean time take a look at your business card. What does it say about you?
Richard M.J. Jarosz
Assistant Director for BNI Monmouth County
Charter member of the BNI Shore Money Chapter in Ocean Grove
Tuesday, September 28, 2010
Why the hell do you have a newsletter?
Good question! How many of you have a company or organization newsletter? How many send it out regularly? Does it contain useful information or is it a sales letter?
Lets start with the basics. Why do you have a newsletter? To inform your clients right! Inform them about what? The newsletter should keep them up to date on latest trends in your industry or new services or products you may have. Inform them as to how your product can save them time/money or simply make their lives easier. Don't have it sound like a TV commercial.
How often do you send it out? Do you send it our regularly? I work with a lot of clients on "trying" to get their newsletters published periodically each month. Sometimes it like pulling teeth! The most common answer is "Don't have time to work on it!" Think about it for a second. Whom is the newsletter for? You or your readers (clients and prospects). Stop making the process about you and make it about your clients! After all aren't you suppose to make their lives easier? So put the focus back on the client/prospect and get going.
The last point I would like to make is... Is your newsletter mailing list growing? If not why? If it works and you spend the time and effort putting it together why not work towards a wider distribution? The mailing list should be constantly growing or it becomes stagnant. We will cover how to keep it growing at a later date....
Richard M.J. Jarosz
Publisher of the
Jersey Shore Community Information Bulletin
Lets start with the basics. Why do you have a newsletter? To inform your clients right! Inform them about what? The newsletter should keep them up to date on latest trends in your industry or new services or products you may have. Inform them as to how your product can save them time/money or simply make their lives easier. Don't have it sound like a TV commercial.
How often do you send it out? Do you send it our regularly? I work with a lot of clients on "trying" to get their newsletters published periodically each month. Sometimes it like pulling teeth! The most common answer is "Don't have time to work on it!" Think about it for a second. Whom is the newsletter for? You or your readers (clients and prospects). Stop making the process about you and make it about your clients! After all aren't you suppose to make their lives easier? So put the focus back on the client/prospect and get going.
The last point I would like to make is... Is your newsletter mailing list growing? If not why? If it works and you spend the time and effort putting it together why not work towards a wider distribution? The mailing list should be constantly growing or it becomes stagnant. We will cover how to keep it growing at a later date....
Richard M.J. Jarosz
Publisher of the
Jersey Shore Community Information Bulletin
Friday, September 24, 2010
Keyword Tools provides keyword ideas
Keyword Tools generate keyword and landing page ideas highly relevant and specific to your website. The tools help you identify additional opportunities that aren't currently being used in your SEO campaigns. The tools go one step further by tailoring the keywords and other data (such as the amount of competition for the keyword, the suggested bid, and more). Once such tool is Google's Keyword Tool.
Keeping an eye on the competition is always a good thing and in these uncertain economic times it's even more so. This tool is not only for keeping track of what the competition is doing, it can also be used to expand your own list of keywords. The results give you suggestions on variations of the Keywords (key phrases) as well as insight to the number of global and local searches for each Keyword.
Here at Lone Keep Internet we run these as well as a battery of other reports to support our clients in their search for the ultimate keywords for their business. Email or call our company, ask for Richard M.J. Jarosz, and he will answer any of your questions personally.
Keeping an eye on the competition is always a good thing and in these uncertain economic times it's even more so. This tool is not only for keeping track of what the competition is doing, it can also be used to expand your own list of keywords. The results give you suggestions on variations of the Keywords (key phrases) as well as insight to the number of global and local searches for each Keyword.
Here at Lone Keep Internet we run these as well as a battery of other reports to support our clients in their search for the ultimate keywords for their business. Email or call our company, ask for Richard M.J. Jarosz, and he will answer any of your questions personally.
Wednesday, September 22, 2010
Promoting Content with Social Media - Twitter
People are still asking what the "h e double hockey sticks" is twitter!! Well Twitter is a social network in which users short, 140 characters, messages with each other. Users follow or subscribe to each other and receive message from each other. This may be via desktop computers, laptops, smart phones or text messaging.
If you don't believe Twitter can help you get the word out just take this one example. Justin Halpern’s 73-year-old father didn’t know that he was a Twitter sensation. His dad’s quips have resulted in more than 231,000 followers under the account name @shitmydadsays. Now it's a comedy series on network TV with William Shatner (yes... Captain Kirk) playing the dad!!!!
Do you have anything interesting to share????
Maybe some stories about me, Richard M.J. Jarosz.
Ones that can be published that is......
If you don't believe Twitter can help you get the word out just take this one example. Justin Halpern’s 73-year-old father didn’t know that he was a Twitter sensation. His dad’s quips have resulted in more than 231,000 followers under the account name @shitmydadsays. Now it's a comedy series on network TV with William Shatner (yes... Captain Kirk) playing the dad!!!!
Do you have anything interesting to share????
Maybe some stories about me, Richard M.J. Jarosz.
Ones that can be published that is......
Friday, September 17, 2010
Promoting Content with Social Media - LinkedIn
The social network many businesses are familiar with is LinkedIn. This network has over 75 million business users and more than 1 million business profile pages that can become an important resource. It is very important to take the time to make the descriptions of you and your business interesting to read and accurate.
Linkedin has two major features that are of use to businesses. The My Connections section of LinkedIn is where you place your contacts and start to find out who they are connected to. LinkedIn keeps track up to three degrees away from you. You can find out how large your network is under Network Statistics along with additional information about your network.
The second major features is the Groups feature. This allows LinkedIn users to create and participate in discussions about a topic in LinkedIn. Groups are a great way to make business connections and can be a great place to share relevant blog content.
How many people in your network?
Linkedin has two major features that are of use to businesses. The My Connections section of LinkedIn is where you place your contacts and start to find out who they are connected to. LinkedIn keeps track up to three degrees away from you. You can find out how large your network is under Network Statistics along with additional information about your network.
The second major features is the Groups feature. This allows LinkedIn users to create and participate in discussions about a topic in LinkedIn. Groups are a great way to make business connections and can be a great place to share relevant blog content.
How many people in your network?
Monday, September 13, 2010
Promoting Content with Social Media - Facebook
Social Media is generating a lot of buzz right now among marketers and business owners. Business that can leverage social media to help distribute content and generally get the word out. Social media allows your customers and prospects to communicate directly with you online allowing interesting content to be spread quickly.
With more than 500 million users, Facebook has become the major player n the social media industry. It is the number 2 most visited site in the world, right behind Google which is number 1! While many people still think of it as a place for high school and college kids, it is actually a diverse network consisting of all demographics.
The first step in leveraging Facebook for business is to set up a business fan page like the one for Lone Keep Internet, Inc.
The second step is to suggest your business page to all your friends.
How many already have business fan pages?
With more than 500 million users, Facebook has become the major player n the social media industry. It is the number 2 most visited site in the world, right behind Google which is number 1! While many people still think of it as a place for high school and college kids, it is actually a diverse network consisting of all demographics.
The first step in leveraging Facebook for business is to set up a business fan page like the one for Lone Keep Internet, Inc.
The second step is to suggest your business page to all your friends.
How many already have business fan pages?
Thursday, September 9, 2010
Free Content for your Website
Content is King!
How many websites suffer from not enough or up to date content? Most! But we hold the key to Free Content for our websites and even our blogs... Our news releases! New releases about ourselves and our companies. You already have something interesting to say so why not update your website with the information.
Just one example
I belong to Toastmasters International's Shore Speakers Chapter in Neptune, NJ. Recently I earned the status of Advanced Communicator Bronze. To achieve Advanced Communicator Bronze recognition, I had to complete a series of challenging projects designed to enhance my speaking skills. This required several years of study and active participation in my Toastmasters Club. Kind of a big deal for me.
After sending out that news release thru my usual media channels I decided to place it on my website. Since I do a lot of seminars and workshops some recognition about my speaking ability seemed appropriate. The news release can be found on my News page of Lone Keep Internet's site. http://lonekeep.com/news.html
Anyone else care to share a news release they have?
Richard M.J Jarosz
Toastmaster, ACB, CL
How many websites suffer from not enough or up to date content? Most! But we hold the key to Free Content for our websites and even our blogs... Our news releases! New releases about ourselves and our companies. You already have something interesting to say so why not update your website with the information.
Just one example
I belong to Toastmasters International's Shore Speakers Chapter in Neptune, NJ. Recently I earned the status of Advanced Communicator Bronze. To achieve Advanced Communicator Bronze recognition, I had to complete a series of challenging projects designed to enhance my speaking skills. This required several years of study and active participation in my Toastmasters Club. Kind of a big deal for me.
After sending out that news release thru my usual media channels I decided to place it on my website. Since I do a lot of seminars and workshops some recognition about my speaking ability seemed appropriate. The news release can be found on my News page of Lone Keep Internet's site. http://lonekeep.com/news.html
Anyone else care to share a news release they have?
Richard M.J Jarosz
Toastmaster, ACB, CL
Tuesday, September 7, 2010
Do you have a Newsletter?
And is it productive? Are you using your newsletter as content for your website? Do you know your numbers?
What numbers?
There are many things you can monitor to keep track of your newsletter. How many subscribers do you have and how many are being added each week or each month? How many are actually opening and reading your newsletter? Is there an action item in the newsletter?
Just like the numbers for your website you should have access to these. If you use Constant Contact you have access to all these numbers. Now you just need to analyze and use them. If you do not have these numbers you may be doing your business and yourself a disservice. Remember it's always about the numbers.
Action Items
What action items can be in your newsletter? That depends on the type of newsletter you have. If it is a Cafe you might have a coupon that the reader can use next time they walk into you Cafe. If you are an informational newsletter, like the Jersey Shore Community Information Bulletin you can track each link when a reader clicks on one then to find out additional information about a particular event. Again this is feedback from your readers.
If you do not have these numbers I suggest you looking getting them...
Presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.
What numbers?
There are many things you can monitor to keep track of your newsletter. How many subscribers do you have and how many are being added each week or each month? How many are actually opening and reading your newsletter? Is there an action item in the newsletter?
Just like the numbers for your website you should have access to these. If you use Constant Contact you have access to all these numbers. Now you just need to analyze and use them. If you do not have these numbers you may be doing your business and yourself a disservice. Remember it's always about the numbers.
Action Items
What action items can be in your newsletter? That depends on the type of newsletter you have. If it is a Cafe you might have a coupon that the reader can use next time they walk into you Cafe. If you are an informational newsletter, like the Jersey Shore Community Information Bulletin you can track each link when a reader clicks on one then to find out additional information about a particular event. Again this is feedback from your readers.
If you do not have these numbers I suggest you looking getting them...
Presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.
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