Hard Work! If anyone tells you different ask them if they are #1 for the keywords that you choose to find them!
Think about that... Some companies pay a lot both in paid placement and SEO to get to the top of the search results. But is this what potential clients are searching for?
Case in Point. I just got back from a meeting with a potential client and he wanted to be #1 in all the search engines on a very limited budget. He had all these technical terms for his business: Tae Kwon Do, Karate, Kick boxing, Dojang etc. But what has been in the news lately that parents maybe searching on?
"Bullying", "self defense" are what's hot now!
So sometimes being #1 in the wrong place is not that great. Being #1 where prospects are looking is what you want...
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Showing posts with label Search Engine. Show all posts
Showing posts with label Search Engine. Show all posts
Monday, August 8, 2011
Monday, February 28, 2011
Links the misunderstanding
A client today told me that a vendor would not place a link on their site to my client's because they were told that would hurt their ranking! The vendor said that they were at the top of Google and did not want to jeopardize that.
So a big believer in the pudding as it were, off to Google we went. We searched on the vendor's main field of business and they were nowhere to be found. So we narrowed the search and included the county and then the city they were located in, still nothing. Finally we typed in the exact company name and they were third on the listing in Google. Not exactly the top in their field. I then explained possibly he should not take what the vendor tells him about the web as gospel.
Here's the real scoop. The links to your website are one of the most important factors for high search engine rankings. If you want to get high search engine rankings on Google, Yahoo and other major search engines, then your website must have many good inbound links. In addition to the sheer number of the links, the quality of the links is also important. Plain and simple!
We will talk about what makes a good inbound link at a later date.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
So a big believer in the pudding as it were, off to Google we went. We searched on the vendor's main field of business and they were nowhere to be found. So we narrowed the search and included the county and then the city they were located in, still nothing. Finally we typed in the exact company name and they were third on the listing in Google. Not exactly the top in their field. I then explained possibly he should not take what the vendor tells him about the web as gospel.
Here's the real scoop. The links to your website are one of the most important factors for high search engine rankings. If you want to get high search engine rankings on Google, Yahoo and other major search engines, then your website must have many good inbound links. In addition to the sheer number of the links, the quality of the links is also important. Plain and simple!
We will talk about what makes a good inbound link at a later date.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Monday, January 3, 2011
Why you should submit your website
You don't get very high search engine rankings just by submitting your website to search engines. That is very important to know.
1. You invite search engines to visit your website
When you submit your website to a search engine, you basically ask the search engine spiders to visit your website and to evaluate it. If the search engine spiders cannot find anything useful on your site, they won't list your website. It doesn't make any sense to submit your website to search engines if you haven't
optimized it before.
2. You get links from related websites
By submitting your website to Internet directories, you can get inbound links from related web pages. Usually, the category pages on Internet directories are considered related web pages if your website fits in the selected category. Inbound links can greatly increase the search engine rankings of a website if the links contain the right keywords and if the links come from related web pages. For that reason, links from Internet directories can have a very positive effect on the search engine rankings of your website.
Web page optimization and link building are more important than search engine submission. However, search engine submission still helps to inform search engines and Internet directories about your website. It's a start!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
1. You invite search engines to visit your website
When you submit your website to a search engine, you basically ask the search engine spiders to visit your website and to evaluate it. If the search engine spiders cannot find anything useful on your site, they won't list your website. It doesn't make any sense to submit your website to search engines if you haven't
optimized it before.
2. You get links from related websites
By submitting your website to Internet directories, you can get inbound links from related web pages. Usually, the category pages on Internet directories are considered related web pages if your website fits in the selected category. Inbound links can greatly increase the search engine rankings of a website if the links contain the right keywords and if the links come from related web pages. For that reason, links from Internet directories can have a very positive effect on the search engine rankings of your website.
Web page optimization and link building are more important than search engine submission. However, search engine submission still helps to inform search engines and Internet directories about your website. It's a start!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Monday, November 22, 2010
Why keywords are the most important part of SEO?
A number 1 listing on Google can be totally pointless if it is for the wrong keywords.
If the wrong people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you will succeed or not.
Many "wanna be" webmasters think that they already know the best keyword for their clients. If they haven't done some research, they are usually wrong. There are several reasons for that:
-- You know your business better than anybody else. You know the special terms that are used in your industry and you know what you should search for when you're looking for products like yours.
-- Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. Remember you are not your best client.
-- Did you consider the intention of the searcher? Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.
It's very important that you take the time to find the best keywords for your website. The time and effort that you invest in finding the right keywords will pay you back in no time.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
If the wrong people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you will succeed or not.
Many "wanna be" webmasters think that they already know the best keyword for their clients. If they haven't done some research, they are usually wrong. There are several reasons for that:
-- You know your business better than anybody else. You know the special terms that are used in your industry and you know what you should search for when you're looking for products like yours.
-- Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. Remember you are not your best client.
-- Did you consider the intention of the searcher? Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.
It's very important that you take the time to find the best keywords for your website. The time and effort that you invest in finding the right keywords will pay you back in no time.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Tuesday, November 16, 2010
Why does a high search engine ranking increase your sales?
High search engine rankings are the perfect way to get more visitors, more
customers and more sales. Recent statistics show that having high search engine rankings is the key to the success of your online business:
1. Your customers are on the Internet and they have money
More than 1 billion people use the Internet (Source: Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spend more than $143.2 billion online per year. These people have money, they want to buy and they could be your customers.
2. Your customers use search engines
More than 80% of all Internet users find new websites through search engines(Source: Georgia Tech/GVU Users Survey). That means that millions use search engines every day to find websites.
3. These people are interested in your goods and services
Search engine users are some of the most qualified and motivated visitors to your website you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.
What's your ranking? If you need help finding out, give me a call.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
732-988-4044
customers and more sales. Recent statistics show that having high search engine rankings is the key to the success of your online business:
1. Your customers are on the Internet and they have money
More than 1 billion people use the Internet (Source: Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spend more than $143.2 billion online per year. These people have money, they want to buy and they could be your customers.
2. Your customers use search engines
More than 80% of all Internet users find new websites through search engines(Source: Georgia Tech/GVU Users Survey). That means that millions use search engines every day to find websites.
3. These people are interested in your goods and services
Search engine users are some of the most qualified and motivated visitors to your website you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.
What's your ranking? If you need help finding out, give me a call.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
732-988-4044
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