Hard Work! If anyone tells you different ask them if they are #1 for the keywords that you choose to find them!
Think about that... Some companies pay a lot both in paid placement and SEO to get to the top of the search results. But is this what potential clients are searching for?
Case in Point. I just got back from a meeting with a potential client and he wanted to be #1 in all the search engines on a very limited budget. He had all these technical terms for his business: Tae Kwon Do, Karate, Kick boxing, Dojang etc. But what has been in the news lately that parents maybe searching on?
"Bullying", "self defense" are what's hot now!
So sometimes being #1 in the wrong place is not that great. Being #1 where prospects are looking is what you want...
Richard M.J. Jarosz
Lone Keep Internet, Inc.