Friday, August 12, 2011

Gain a Competitive Edge by Establishing a Personal Brand

You can, by establishing a personal brand that allows you to differentiate and position yourself from the competition. Most businesses today are viewed as commodities, unless they provide some unique value, which competitors do not share. Your goal is to stand out.

Your Personal Brand
Defined: Your total perceived value, relative to competitors, as viewed by your audience.

Elements of your Personal Brand
Personal Appearance - Including Logo, Business Cards, Presentation Material even clothing.
Personality - Your values, goals, identity and confident behavior.
Competencies - These are cognitive, business, communication and technical skills.
The Differentiator - Offering a unique value proposition or benefit to your target audience.
Media Channels - Ways to introduce your target audience to your Personal Brand.

Constructing a brand with a mixture of these elements will have a positive effect on the people around you and your business. After producing a personal brand, with these elements, you must weave them into a message that can be consumed by your audience.

Growing Your Brand
Personal Branding is an ongoing development that exists throughout an entire life cycle. As your experience and competencies grow, your brand will become enhanced, much like in a product-lifecycle. Creating, maintaining and evolving your brand will help you command your prospective audience and positively communicate your perceived and unique message.

Corporate branding and personal branding are very well connected and for most consultants they are the same. The only apparent difference is that instead of marketing a product or service, a person is being promoted and sold to your target audience.

Treat yourself as the product and sell it!

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