Why keywords are the most important part of SEO?

A number 1 listing on Google can be totally pointless if it is for the wrong keywords.

If the wrong people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you will succeed or not.

Many "wanna be" webmasters think that they already know the best keyword for their clients. If they haven't done some research, they are usually wrong. There are several reasons for that:
-- You know your business better than anybody else. You know the special terms that are used in your industry and you know what you should search for when you're looking for products like yours.
-- Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. Remember you are not your best client.
-- Did you consider the intention of the searcher? Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.

It's very important that you take the time to find the best keywords for your website. The time and effort that you invest in finding the right keywords will pay you back in no time.

Richard M.J. Jarosz
Lone Keep Internet, Inc.

Why does a high search engine ranking increase your sales?

High search engine rankings are the perfect way to get more visitors, more
customers and more sales. Recent statistics show that having high search engine rankings is the key to the success of your online business:

1. Your customers are on the Internet and they have money
More than 1 billion people use the Internet (Source: Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spend more than $143.2 billion online per year. These people have money, they want to buy and they could be your customers.

2. Your customers use search engines
More than 80% of all Internet users find new websites through search engines(Source: Georgia Tech/GVU Users Survey). That means that millions use search engines every day to find websites.

3. These people are interested in your goods and services
Search engine users are some of the most qualified and motivated visitors to your website you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.

What's your ranking? If you need help finding out, give me a call.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
732-988-4044