The bo staff is usually made of hard wood, such as red or white oak, although bamboo has been used. The bō may be tapered in that it can be thicker in the center then at the ends. The average size of a bō is around 6ft but they can be a long as 9ft. The earliest form of the bow staff, has been used throughout Asia since the beginning of recorded history. No kidding since it started out as a walking stick carried by travelers and monks!
We all read the newspapers, watch TV or listen to the radio. But like the simple walking stick we never give it much thought. How did that news item wind up in the paper on or the radio? Simply it may have started as a news release. A simple release put out about a topic or interesting item. Something of note!
When was the last time you put out a news release? To tell the world about yourself, your business or even your website? The Internet now makes it very easy to do just that. Over the years we have used Constant Contact to build up our media database and help distribute our news releases via email. Simple but how many do the simple things to help our businesses.
Remember that 78 year old selling Singing Bears on the Internet I've spoken about before. When her website was relaunched we put out a news release. That got some coverage. Same with the Seminars we do. They have even been on the local radio stations. Clients have called and said they heard about my seminar on the radio! Now that's some nice news coverage.
So like the monks of old traveling down that road of life. Keep mindful of any thing that can be used....
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Showing posts with label Promotion. Show all posts
Showing posts with label Promotion. Show all posts
Thursday, March 17, 2011
Friday, March 4, 2011
Eskrima in Business?
Eskrima refer to a class of Filipino martial arts that emphasize weapon-based fighting with sticks, blades and improvised weapons. The teaching of the basic skills in Eskrima are traditionally simplified. With limited time to teach intricate moves, only techniques that were proven effective in battle and could easily be taught en masse were used. This allowed villagers, generally not professional soldiers, a measure of protection against other villages, as well as foreign invaders. This philosophy of simplicity is still used today and is the underlying base of eskrima.
Thank you Wikipedia but what does this have to do with business????? E-mail that's what!!! It's the one technique proven to be effective and is available to the masses not only to Internet Professionals.
The actually technique I am referring to is the use of signature files or tag lines at the end of each and every email you sent out. Yet like most of the tools (weapons) available to small business owners today, very few use it. Just today I checked my email inbox and out of 73 new messages only 21 had a signature that make sense. That's less than one third!
The great thing about setting up a signature file on your email is that once it's setup your done! It attaches itself to each out going email. If you tell it too. Some email systems allow you can also set up multiple signatures if you want to but that is complicating the issue...
Most can be as long or as short as you like. My includes a number of our websites as well as a link to my LinkedIn profile if the reader want more information about me or my business. I only use one! The one listed below:
Richard M.J. Jarosz
http://www.linkedin.com/in/richardmjjarosz
+++++++++++++++++++++++++++++++++++++++++++++++++++
Lone Keep Internet, Inc. 732.988.4044
P.O. Box 333 richard@lonekeep.com
Bradley Beach, NJ 07720 http://www.lonekeep.com
"Profitability thru visibility!"
+++++++++++++++++++++++++++++++++++++++++++++++++++
Divisions include:
Towne Crier Promotions
http://www.towne-crier.com
http://towne-crier.blogspot.com
Jersey Shore Community Information Bulletin
http://www.jscib.org
Jersey Shore Guide
http://www.shoreguide.info
Jersey Shore Coupons
http://www.jerseyshorecoupons.com
+++++++++++++++++++++++++++++++++++++++++++++++++++
Thank you Wikipedia but what does this have to do with business????? E-mail that's what!!! It's the one technique proven to be effective and is available to the masses not only to Internet Professionals.
The actually technique I am referring to is the use of signature files or tag lines at the end of each and every email you sent out. Yet like most of the tools (weapons) available to small business owners today, very few use it. Just today I checked my email inbox and out of 73 new messages only 21 had a signature that make sense. That's less than one third!
The great thing about setting up a signature file on your email is that once it's setup your done! It attaches itself to each out going email. If you tell it too. Some email systems allow you can also set up multiple signatures if you want to but that is complicating the issue...
Most can be as long or as short as you like. My includes a number of our websites as well as a link to my LinkedIn profile if the reader want more information about me or my business. I only use one! The one listed below:
Richard M.J. Jarosz
http://www.linkedin.com/in/richardmjjarosz
+++++++++++++++++++++++++++++++++++++++++++++++++++
Lone Keep Internet, Inc. 732.988.4044
P.O. Box 333 richard@lonekeep.com
Bradley Beach, NJ 07720 http://www.lonekeep.com
"Profitability thru visibility!"
+++++++++++++++++++++++++++++++++++++++++++++++++++
Divisions include:
Towne Crier Promotions
http://www.towne-crier.com
http://towne-crier.blogspot.com
Jersey Shore Community Information Bulletin
http://www.jscib.org
Jersey Shore Guide
http://www.shoreguide.info
Jersey Shore Coupons
http://www.jerseyshorecoupons.com
+++++++++++++++++++++++++++++++++++++++++++++++++++
Monday, February 28, 2011
Links the misunderstanding
A client today told me that a vendor would not place a link on their site to my client's because they were told that would hurt their ranking! The vendor said that they were at the top of Google and did not want to jeopardize that.
So a big believer in the pudding as it were, off to Google we went. We searched on the vendor's main field of business and they were nowhere to be found. So we narrowed the search and included the county and then the city they were located in, still nothing. Finally we typed in the exact company name and they were third on the listing in Google. Not exactly the top in their field. I then explained possibly he should not take what the vendor tells him about the web as gospel.
Here's the real scoop. The links to your website are one of the most important factors for high search engine rankings. If you want to get high search engine rankings on Google, Yahoo and other major search engines, then your website must have many good inbound links. In addition to the sheer number of the links, the quality of the links is also important. Plain and simple!
We will talk about what makes a good inbound link at a later date.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
So a big believer in the pudding as it were, off to Google we went. We searched on the vendor's main field of business and they were nowhere to be found. So we narrowed the search and included the county and then the city they were located in, still nothing. Finally we typed in the exact company name and they were third on the listing in Google. Not exactly the top in their field. I then explained possibly he should not take what the vendor tells him about the web as gospel.
Here's the real scoop. The links to your website are one of the most important factors for high search engine rankings. If you want to get high search engine rankings on Google, Yahoo and other major search engines, then your website must have many good inbound links. In addition to the sheer number of the links, the quality of the links is also important. Plain and simple!
We will talk about what makes a good inbound link at a later date.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Monday, January 31, 2011
Making Every Word Count
The dozen or so people gathering at the Neptune Public Library appear as diverse as the Pitt-Jolie family. Yet despite being of both genders and of every age they're confident, friendly and wearing plastic name badges. They gather twice a month for the Shore Speakers Toastmasters meeting.
Toastmasters has been teaching people how to improve their public speaking since 1924. 60 percent of its clubs are now in corporations. There are toastmaster clubs at Bank of America, Caterpillar, Intel, Microsoft and Wells Fargo. Aspiring rhetoricians join because they're looking to enhance their career prospects.
It's also a great way to work on one's networking. Not only at the club's meeting but also being better prepared when speaking with others at daily events like Chamber meetings, After-hour functions and even at a play or the lobby of the movies. Anywhere you may have to speak to people!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Charter Member of the Shore Speakers Toastmasters Club
Toastmasters has been teaching people how to improve their public speaking since 1924. 60 percent of its clubs are now in corporations. There are toastmaster clubs at Bank of America, Caterpillar, Intel, Microsoft and Wells Fargo. Aspiring rhetoricians join because they're looking to enhance their career prospects.
It's also a great way to work on one's networking. Not only at the club's meeting but also being better prepared when speaking with others at daily events like Chamber meetings, After-hour functions and even at a play or the lobby of the movies. Anywhere you may have to speak to people!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Charter Member of the Shore Speakers Toastmasters Club
Friday, January 21, 2011
Weird Sites (Businesses)
Yes, weird websites (Businesses) are interesting. Being such, more people will point to them. There is even a Top 100 Weird Sites list on the web.
But is being weird so bad? For businesses maybe yes, maybe no. I recently met an owner of a business that had a weird business at least to me. A very nice guy he does Canine & Equine Massage Therapy. After talking to him I was actually able to point him to a client. This former employee owns a horse and she has already introduced him to the owner of the farm where she keeps it. You never know!
Mentioned this equine therapist at my BNI meeting yesterday and a member sent me the contact information, via email, of a reporter looking for people who had strange jobs. I believed this fits the bill. Massaging a horse... So I passed this info on to the business owner.
Just goes to show... You never know what will help "get the word out!"
Richard M.J. Jarosz
Lone Keep Internet, Inc.
But is being weird so bad? For businesses maybe yes, maybe no. I recently met an owner of a business that had a weird business at least to me. A very nice guy he does Canine & Equine Massage Therapy. After talking to him I was actually able to point him to a client. This former employee owns a horse and she has already introduced him to the owner of the farm where she keeps it. You never know!
Mentioned this equine therapist at my BNI meeting yesterday and a member sent me the contact information, via email, of a reporter looking for people who had strange jobs. I believed this fits the bill. Massaging a horse... So I passed this info on to the business owner.
Just goes to show... You never know what will help "get the word out!"
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Friday, January 14, 2011
Local Newsletters
Do you contribute to your local online newsletters? Most are indexed in Google and if you are looking for content for your website... Well? Take the Jersey Shore Community Information Bulletin Archives for example. The JSCIB (for short) is a local newsletter about events at the Jersey Shore. Published online since 1996 with over 10,000 subscribers this email newsletter has all of its past issues indexed on line.
Local newsletters like this are always looking for additional content and as a busines or organization it would make sense to be mentioned in it. Enough said!
So do you know of any other Local email or online newsletters?
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Local newsletters like this are always looking for additional content and as a busines or organization it would make sense to be mentioned in it. Enough said!
So do you know of any other Local email or online newsletters?
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Monday, January 3, 2011
Why you should submit your website
You don't get very high search engine rankings just by submitting your website to search engines. That is very important to know.
1. You invite search engines to visit your website
When you submit your website to a search engine, you basically ask the search engine spiders to visit your website and to evaluate it. If the search engine spiders cannot find anything useful on your site, they won't list your website. It doesn't make any sense to submit your website to search engines if you haven't
optimized it before.
2. You get links from related websites
By submitting your website to Internet directories, you can get inbound links from related web pages. Usually, the category pages on Internet directories are considered related web pages if your website fits in the selected category. Inbound links can greatly increase the search engine rankings of a website if the links contain the right keywords and if the links come from related web pages. For that reason, links from Internet directories can have a very positive effect on the search engine rankings of your website.
Web page optimization and link building are more important than search engine submission. However, search engine submission still helps to inform search engines and Internet directories about your website. It's a start!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
1. You invite search engines to visit your website
When you submit your website to a search engine, you basically ask the search engine spiders to visit your website and to evaluate it. If the search engine spiders cannot find anything useful on your site, they won't list your website. It doesn't make any sense to submit your website to search engines if you haven't
optimized it before.
2. You get links from related websites
By submitting your website to Internet directories, you can get inbound links from related web pages. Usually, the category pages on Internet directories are considered related web pages if your website fits in the selected category. Inbound links can greatly increase the search engine rankings of a website if the links contain the right keywords and if the links come from related web pages. For that reason, links from Internet directories can have a very positive effect on the search engine rankings of your website.
Web page optimization and link building are more important than search engine submission. However, search engine submission still helps to inform search engines and Internet directories about your website. It's a start!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Tuesday, December 14, 2010
Are you taking advantage of your Organization's free Promotion?
We all belong to Organizations; Chambers, Professional, Social, Business and list goes on. But do we really take part in some of the finer points of membership?
I'll cover two cases, one involving BNI and another a DMO.
BNI-ShoreMoney.com - a Business Networking group based here at the Jersey Shore is my first example. I am a member and while looking up some information about a fellow member before I called them I noticed that their website address was missing from their member listing. I also did not find the links to there Blog and their FaceBook Fan page! I know they have both. Looking at the other members of the group I noticed that most of them did not have their Social Media links listed.
Why was the question I ask? And I received a lot of excuses back. No reasons just a lot of excuses. "No one told me." "I don't know how." "Can't be bothered." The list goes on.
Jersey Shore Convention and Visitors Bureau - a DMO (Destination Marketing Organization) dedicated to promoting the Jersey Shore. Their website promotes their Twitter, FaceBook and Blog accounts. But when you check out each version of Social Media you find it under utilized. Again I heard the same litany of excuses.
Free Promotion - Both these organizations charge for membership and part of that membership goes to maintain the websites and Social Media platforms. Yet members do not take advantage of this portion of their membership. It's FREE promotion for them and their websites. When businesses are paying for links to their sites and when they pay for advertising, why do they ignore the FREE stuff? It's part of the paid membership... Use it!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
I'll cover two cases, one involving BNI and another a DMO.
BNI-ShoreMoney.com - a Business Networking group based here at the Jersey Shore is my first example. I am a member and while looking up some information about a fellow member before I called them I noticed that their website address was missing from their member listing. I also did not find the links to there Blog and their FaceBook Fan page! I know they have both. Looking at the other members of the group I noticed that most of them did not have their Social Media links listed.
Why was the question I ask? And I received a lot of excuses back. No reasons just a lot of excuses. "No one told me." "I don't know how." "Can't be bothered." The list goes on.
Jersey Shore Convention and Visitors Bureau - a DMO (Destination Marketing Organization) dedicated to promoting the Jersey Shore. Their website promotes their Twitter, FaceBook and Blog accounts. But when you check out each version of Social Media you find it under utilized. Again I heard the same litany of excuses.
Free Promotion - Both these organizations charge for membership and part of that membership goes to maintain the websites and Social Media platforms. Yet members do not take advantage of this portion of their membership. It's FREE promotion for them and their websites. When businesses are paying for links to their sites and when they pay for advertising, why do they ignore the FREE stuff? It's part of the paid membership... Use it!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Friday, December 10, 2010
The power of Press Releases
If you are putting out newsletters you have the capability of adding Press Releases to your Tool Kit of way to promote your website and your business. Take for example the following Press Release 78 year old Woman relaunches SingingBearsOnline.com Website.
This was a simple news release that Rosalyn Thermelius, owner of Singing Bears Online, put out not only to the media but potential customers. It resulted in at least for new customers directly for the emails. Does it work? Yes! Is it a numbers game? Yes!
But it takes time and effort. A database of media/news outlets had to be created (not bought) of local and state wide sources. Next a list of potential customers had to be gathered. Now she has it for next Press Release. She is using the database to help her "Get the Word Out" about her, her website and her business.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
This was a simple news release that Rosalyn Thermelius, owner of Singing Bears Online, put out not only to the media but potential customers. It resulted in at least for new customers directly for the emails. Does it work? Yes! Is it a numbers game? Yes!
But it takes time and effort. A database of media/news outlets had to be created (not bought) of local and state wide sources. Next a list of potential customers had to be gathered. Now she has it for next Press Release. She is using the database to help her "Get the Word Out" about her, her website and her business.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Tuesday, November 16, 2010
Why does a high search engine ranking increase your sales?
High search engine rankings are the perfect way to get more visitors, more
customers and more sales. Recent statistics show that having high search engine rankings is the key to the success of your online business:
1. Your customers are on the Internet and they have money
More than 1 billion people use the Internet (Source: Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spend more than $143.2 billion online per year. These people have money, they want to buy and they could be your customers.
2. Your customers use search engines
More than 80% of all Internet users find new websites through search engines(Source: Georgia Tech/GVU Users Survey). That means that millions use search engines every day to find websites.
3. These people are interested in your goods and services
Search engine users are some of the most qualified and motivated visitors to your website you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.
What's your ranking? If you need help finding out, give me a call.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
732-988-4044
customers and more sales. Recent statistics show that having high search engine rankings is the key to the success of your online business:
1. Your customers are on the Internet and they have money
More than 1 billion people use the Internet (Source: Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spend more than $143.2 billion online per year. These people have money, they want to buy and they could be your customers.
2. Your customers use search engines
More than 80% of all Internet users find new websites through search engines(Source: Georgia Tech/GVU Users Survey). That means that millions use search engines every day to find websites.
3. These people are interested in your goods and services
Search engine users are some of the most qualified and motivated visitors to your website you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.
What's your ranking? If you need help finding out, give me a call.
Richard M.J. Jarosz
Lone Keep Internet, Inc.
732-988-4044
Wednesday, October 27, 2010
Why send out Press Releases?
EXPOSURE!!! Plain and simple. With services like Constant Contact it is easy to create and maintain a database of media outlets.
Recently we sent out a press release for a client who was holding a special event at her Inn in Spring Lake. She promoted the event (her client) and got some promotion in return. Two for one!
Constant Contact allows you to see who opened the emails sent to them. Several Local Chambers, the Two River Times, Breeze Radio, NJ Family and NJ Monthly are but a few that opened the Press Release. Not that it will be in each of those publications or be on the Radio but it has happened! We at Lone Keep Internet, Inc. have had our FREE Seminars announced on the Radio before as a news item and cost us nothing. Did I mention FREE advertising?
So if you have never sent a Press Release out dust off your writer's pen and start! Or if you need help ask for it here and we will assist you where we can...
Richard M.J. Jarosz
Head Marketing Consultant for Lone Keep Internet, Inc.
Recently we sent out a press release for a client who was holding a special event at her Inn in Spring Lake. She promoted the event (her client) and got some promotion in return. Two for one!
Constant Contact allows you to see who opened the emails sent to them. Several Local Chambers, the Two River Times, Breeze Radio, NJ Family and NJ Monthly are but a few that opened the Press Release. Not that it will be in each of those publications or be on the Radio but it has happened! We at Lone Keep Internet, Inc. have had our FREE Seminars announced on the Radio before as a news item and cost us nothing. Did I mention FREE advertising?
So if you have never sent a Press Release out dust off your writer's pen and start! Or if you need help ask for it here and we will assist you where we can...
Richard M.J. Jarosz
Head Marketing Consultant for Lone Keep Internet, Inc.
Monday, May 17, 2010
Why are business owners afraid of letting others know they are in business?
I've been keeping track of some of the excuses I get why people don't share! I mean share with others about their businesses or organizations. What are they afraid of? One client told me she does not mention, in conversation, anything about her business because she's afraid they might take her clients!? How does she expect to get new clients. Others hold an event and when the attendance is low they complain. Another excuse is that advertising is expensive. So don't advertise, promote your event.
Just got a message from a long lost friend on Facebook saying she does not what to go crazy letting people know she's out there.... Barb you only have one friend so far and that is me. Go crazy add another!
The Jersey Shore Community Information Bulletin (JSCIB) is still one of the best FREE means of getting the word out about you business and or event out there. It reaches over 10,000 subscribes on the Jersey Shore. Few businesses and groups take advantage of letting the readers know what events they are running, or what is new on their website, or what events they are attending or speaking at!!! What are they afraid of???
A BNI group's meeting, I attended last week, acted like their visitor's day was a secret! They had lofty goals but they basically sabotaged the event until I started asking questions. Since then one of the members has started to place the event on several Social Media sites. Hope it works out for them.
Promotion of you business/event does not have to be an ordeal. Just a little common sense and some time well spent.
Post you excuse why you don't promote your business. I'd like to hear some more great excuses....
Just got a message from a long lost friend on Facebook saying she does not what to go crazy letting people know she's out there.... Barb you only have one friend so far and that is me. Go crazy add another!
The Jersey Shore Community Information Bulletin (JSCIB) is still one of the best FREE means of getting the word out about you business and or event out there. It reaches over 10,000 subscribes on the Jersey Shore. Few businesses and groups take advantage of letting the readers know what events they are running, or what is new on their website, or what events they are attending or speaking at!!! What are they afraid of???
A BNI group's meeting, I attended last week, acted like their visitor's day was a secret! They had lofty goals but they basically sabotaged the event until I started asking questions. Since then one of the members has started to place the event on several Social Media sites. Hope it works out for them.
Promotion of you business/event does not have to be an ordeal. Just a little common sense and some time well spent.
Post you excuse why you don't promote your business. I'd like to hear some more great excuses....
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