EXPOSURE!!! Plain and simple. With services like Constant Contact it is easy to create and maintain a database of media outlets.
Recently we sent out a press release for a client who was holding a special event at her Inn in Spring Lake. She promoted the event (her client) and got some promotion in return. Two for one!
Constant Contact allows you to see who opened the emails sent to them. Several Local Chambers, the Two River Times, Breeze Radio, NJ Family and NJ Monthly are but a few that opened the Press Release. Not that it will be in each of those publications or be on the Radio but it has happened! We at Lone Keep Internet, Inc. have had our FREE Seminars announced on the Radio before as a news item and cost us nothing. Did I mention FREE advertising?
So if you have never sent a Press Release out dust off your writer's pen and start! Or if you need help ask for it here and we will assist you where we can...
Richard M.J. Jarosz
Head Marketing Consultant for Lone Keep Internet, Inc.