We all have heard this saying... But how many of us actually put it in practice?
I see a couple of hands up but not a lot. It has been my experience that clients go out of their way to work harder because working smarter requires work! Does that even make sense?
Case in point: Let's call client one of my clients Mr. B. He owns a typical store front establishment in a Jersey Shore town. We publish a monthly newsletter for him on the last day of the preceding month. We start each month with a production sheet of necessary information; like Target publication date, this month's coupon information, title and author of each article, even where the pictures are coming from. As the month progresses I work on my articles and the pictures for the rest of the newsletter. I also remind him of his input that is needed for the monthly edition.
However, each month a couple days before the publication date after all month of "being busy" there is a flurry of activity and the newsletter usually gets out a day or two later. He's glad that the work is done and puts it off for another month. My recommendation to him this month which was the same as the previous months: Work on the monthly repeating articles now so we don't have to rush at the end of the month. His response? You guessed it... "He's too busy"
Our own newsletter the Jersey Shore Community Information Bulletin has been published twice a month for over 14 years. It's work but we have developed a process that works. This is the same process that we are trying to get Mr. B to follow...
If anyone has any suggestions, please let me know?
Richard M.J. Jarosz
Lone Keep Internet, Inc.