BNI has this curve based on time in the group. It basically shows that the longer you are in a group the higher your confidence with members hence higher the number of referrals. I have been in my chapter Shore Money here at the Jersey Shore for over 9 years and I can say this is most definitely true. However most people go out of their way to sabotage their own creditability.
BNI also makes reference to treating your fellow chapter members as the Most Important Client. Yet today I have had everyone cancel meetings with me for today and tomorrow. Yes, the first thing I checked was my breath and BO! Some did not even bother to call they just sent an email. I guess my time is not worth as much as theirs. The time I set aside for these meetings is time that I can be doing billable work. So instead I did paperwork today and got on the phone to set up some more appointments for tomorrow.
The best part is that two of these that cancelled have been after me to get them into my clients. Now I ask you, can I honestly refer them in good faith to my clients? I mean honestly! Each time they cancel or reschedule a meeting don't they know they are losing creditability with me! Or don't they care?
Keep your appointments!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Showing posts with label Jersey Shore. Show all posts
Showing posts with label Jersey Shore. Show all posts
Monday, March 14, 2011
Tuesday, December 14, 2010
Are you taking advantage of your Organization's free Promotion?
We all belong to Organizations; Chambers, Professional, Social, Business and list goes on. But do we really take part in some of the finer points of membership?
I'll cover two cases, one involving BNI and another a DMO.
BNI-ShoreMoney.com - a Business Networking group based here at the Jersey Shore is my first example. I am a member and while looking up some information about a fellow member before I called them I noticed that their website address was missing from their member listing. I also did not find the links to there Blog and their FaceBook Fan page! I know they have both. Looking at the other members of the group I noticed that most of them did not have their Social Media links listed.
Why was the question I ask? And I received a lot of excuses back. No reasons just a lot of excuses. "No one told me." "I don't know how." "Can't be bothered." The list goes on.
Jersey Shore Convention and Visitors Bureau - a DMO (Destination Marketing Organization) dedicated to promoting the Jersey Shore. Their website promotes their Twitter, FaceBook and Blog accounts. But when you check out each version of Social Media you find it under utilized. Again I heard the same litany of excuses.
Free Promotion - Both these organizations charge for membership and part of that membership goes to maintain the websites and Social Media platforms. Yet members do not take advantage of this portion of their membership. It's FREE promotion for them and their websites. When businesses are paying for links to their sites and when they pay for advertising, why do they ignore the FREE stuff? It's part of the paid membership... Use it!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
I'll cover two cases, one involving BNI and another a DMO.
BNI-ShoreMoney.com - a Business Networking group based here at the Jersey Shore is my first example. I am a member and while looking up some information about a fellow member before I called them I noticed that their website address was missing from their member listing. I also did not find the links to there Blog and their FaceBook Fan page! I know they have both. Looking at the other members of the group I noticed that most of them did not have their Social Media links listed.
Why was the question I ask? And I received a lot of excuses back. No reasons just a lot of excuses. "No one told me." "I don't know how." "Can't be bothered." The list goes on.
Jersey Shore Convention and Visitors Bureau - a DMO (Destination Marketing Organization) dedicated to promoting the Jersey Shore. Their website promotes their Twitter, FaceBook and Blog accounts. But when you check out each version of Social Media you find it under utilized. Again I heard the same litany of excuses.
Free Promotion - Both these organizations charge for membership and part of that membership goes to maintain the websites and Social Media platforms. Yet members do not take advantage of this portion of their membership. It's FREE promotion for them and their websites. When businesses are paying for links to their sites and when they pay for advertising, why do they ignore the FREE stuff? It's part of the paid membership... Use it!
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Friday, May 7, 2010
Tourism to help get the word out
He asked the question “Are you part of the Jersey Shore Tourism industry?” Most like myself answered “No” but we soon found out how wrong we were. He went on to explain that tourism is a unique industry that permeates many industries not typically associated with travel. The internationally accepted model for analyzing tourism’s economic impact splits the industry into two sectors:
- Core Tourism: Industries that “touch” the visitor and benefit directly from their spending (e.g. hotels, restaurants, museums etc.)
- Non-Core Tourism: Industries that supply those that touch the visitors (Website developers, PR and Ad companies, linen/food suppliers, janitorial services, construction, lawyers to name a few)
He enlightened us with these facts:
What do Visitors mean to the
- Each visitor brings in about $548 in expenditures
- $0.72 of each dollar spent by visitors in kept within
- Every 160 visitors create a new NJ job
- Each visitor creates about $109 in tax receipts, $64 of which goes to the state and local authorities
- Every 204 visitors pay for one
What an eye opener! Never thought about Lone Keep Internet as being in the Tourism business but I guess it is. Needless to say we became a Marketing Partner. For more information visit their website www.visitthejerseyshore.com
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