Eskrima refer to a class of Filipino martial arts that emphasize weapon-based fighting with sticks, blades and improvised weapons. The teaching of the basic skills in Eskrima are traditionally simplified. With limited time to teach intricate moves, only techniques that were proven effective in battle and could easily be taught en masse were used. This allowed villagers, generally not professional soldiers, a measure of protection against other villages, as well as foreign invaders. This philosophy of simplicity is still used today and is the underlying base of eskrima.
Thank you Wikipedia but what does this have to do with business????? E-mail that's what!!! It's the one technique proven to be effective and is available to the masses not only to Internet Professionals.
The actually technique I am referring to is the use of signature files or tag lines at the end of each and every email you sent out. Yet like most of the tools (weapons) available to small business owners today, very few use it. Just today I checked my email inbox and out of 73 new messages only 21 had a signature that make sense. That's less than one third!
The great thing about setting up a signature file on your email is that once it's setup your done! It attaches itself to each out going email. If you tell it too. Some email systems allow you can also set up multiple signatures if you want to but that is complicating the issue...
Most can be as long or as short as you like. My includes a number of our websites as well as a link to my LinkedIn profile if the reader want more information about me or my business. I only use one! The one listed below:
Richard M.J. Jarosz
Lone Keep Internet, Inc. 732.988.4044
P.O. Box 333 email@example.com
Bradley Beach, NJ 07720 http://www.lonekeep.com
"Profitability thru visibility!"
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