A number 1 listing on Google can be totally pointless if it is for the wrong keywords.
If the wrong people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you will succeed or not.
Many "wanna be" webmasters think that they already know the best keyword for their clients. If they haven't done some research, they are usually wrong. There are several reasons for that:
-- You know your business better than anybody else. You know the special terms that are used in your industry and you know what you should search for when you're looking for products like yours.
-- Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. Remember you are not your best client.
-- Did you consider the intention of the searcher? Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.
It's very important that you take the time to find the best keywords for your website. The time and effort that you invest in finding the right keywords will pay you back in no time.
Richard M.J. Jarosz
Lone Keep Internet, Inc.