Localize Your Website's Content

Don’t be afraid to mention your location on your Web site. Don’t make it a secret to the search engines or your customers. Let them know where your business is located. It’s natural information that both the search engines and your users are going to want to know. Who do you target? What area(s) are you relevant to? When are you open? How can people can find you? Tell them.

Where do you slip in these trust and location cues within your content?

Home page: While you’re out there telling people what you’re about, mention where you’re located. It shows customers you really exist, while also giving the search engines’ local algorithms something to work with.
About page: Your About page should not only tell people who you are, it should tell them where you’re located. It’s one of the many trust signals users will be looking for and it acts as a great citation for the search engines.
Press page: Do you have a page on your site that encourages people to get in touch with you for media purposes? Don’t forget to include your address, phone number and email.
Contact page: This should be a no brainer but you’d be surprised how many people lose their brains writing Web copy. Include your location, a map, your cities served, hours, email address, fax number, phone number, directions and other any information you have that establishes your location.

Richard M.J. Jarosz
Lone Keep Internet, Inc.