Friday, February 26, 2010

Social Networking is about being Socialable

Social Media Use Up 82% Worldwide
Social Networking Now More Popular On Mobile than Desktop
Women Flock to Social Networks
Adult Social Media Use Hits New Highs

The above headlines have appeared in different Internet news sources over the past few weeks. Does this mean that Social Networking is a train you must catch? Not necessarily… But if you do, you must be Socialable!

The latest stats on Social Networking are:
- A third of adults post at least once a week to social sites such as Facebook and Twitter.
- A quarter of adults publish a blog and upload video/audio they created.
- 60% maintain a profile on a social networking site.
- 70% Read blogs, tweets and watch videos.

But as you know Stats lie (or is it only the people who use them). Lets dissect a couple of these claims and really look at what the numbers mean.

Let’s look at Jack (name changed to protect the guilty), he has a blog about graphic arts. I just noticed his blog address at the bottom of his latest email. About time he told his business partners about it. So to see what Jack had to say on the subject I visited his blog.

The last entry was May 2, 2009! Must be a mistake… So I reloaded the page and searched around… Nope, May 2, 2009 was the last entry! When I ran into him next I inquired about his blog… “Oh yeah, guess I should add something to it…” So the stat says a quarter of adults publish a blog not completely correct. Jack does publish one, but not well! That is where the stat falls apart. In order for a blog to be successful it must be used, added to, commented on, commented on the comments given, etc. In other words you must be socialable!

Now let’s take a glance at Hank’s and K’s profiles on Linked In. Hank many months ago added his profile to Linked In and he also added one for his business partner and wife. Help keeping that 60% number up who have a profile on a social networking site. The next time he visited the profiles was when I insisted he expand the profiles and add some pertinent business info on them. I know his wife has never been to her account and seen her profile. And the two have never participated in any of the discussions on Linked In or even updated their status with what is going on in their company. So has anyone even seen their profiles other than me? I would wager not many! Again to make the profiles productive you must be socialable!

Just having something on a social networking site is not the end all. It is only the being. You must participate on the site or you will not be seen or hear of again!

To expand on this next month Lone Keep Internet will be holding a FREE seminar entitled “It’s Spring! Time to leave the Cave” at its offices at the Jersey Shore. Richard M.J. Jarosz, BNI Assistant Director for Monmouth County, will be discussing the need for and time tested techniques of how to Network so you can “Get the Word Out!”

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