Tuesday, February 15, 2011

Getting the Wrong Word Out!

Yes! Business owners do this all the time. When someone just happens to find them on the net it's the wrong information! I'm talking about business directories. You know those free listing that you did a couple of years ago and never updated. How many contain the wrong information? The wrong hours, telephone number or even the wrong address?? If you think this is not hurting you, guess again!

When was the last time you checked your free listings? Take the Jersey Shore Coupons Store Directory for example. Over a year ago it went to the new software and a lot of businesses jumped on it to take advantage of it's free business listings. Now for a number of them the information is incorrect. I know... I pointed it out to them and they have not corrected it! So the information is out there.. still wrong!

Some suggestions to help you in the future. When you do take advantage of these free directory listings copy down the URL into a text file, excel file, or whatever. Check them now and again. Update then with new info not only corrections. It will help your business in the long run.

Richard M.J. Jarosz
Lone Keep Internet, Inc.

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