What is social media? Social Media is content that is published with a social component.
Social Media is Inbound/Outbound Marketing
- Social Media helps with SEO
- Social Media can help your blog and website
- Social Media is very permission centric
- Social Media is conversational in nature. Are you conversing?
Step 1: Engage!
Start conversations and add value to the conversation (just don't advertise your product). Ask and answer questions. Pick one media and just start! Could be any of the more popular ones like Face Book, Linked In or Twitter. There are many others.
Step 2: Share
Find out what your audience is interested in. Create, promote and share valuable content. Make friends!
Step 3: Measure and Analyze
Track the number of friends or connections you have. Measure real business results such as the effect of Social Media on the number of visits to your blog or website.
Presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Friday, August 27, 2010
Tuesday, August 17, 2010
Getting the Word Out - Blogs
What is a blog? A blog is a website that allows for posted content or articles.
Blogging is a form of Inbound Marketing
- Blogging helps with SEO
- Blogging is permission centric
- Blogging can be fun
- Bogging is a form of conversation are you taking part?
Step 1: Read
Search for blogs in you industry or you hobby using blogsearch.google.com
Step 2: Comment
Contribute to the conversation by commenting on what you read. Increase the value of your comment by adding a point, add a useful link, ask a question, even disagree.
Step 3: Write
Add your own content and articles usually at least once a week. Write about something you know well. List ideas about your industry, publish a list of useful links, take a recent experience and share it. Answer questions you received recently from you clients and friends. Turn a press release into an article. A neat idea is to trade guest articles with a similar blogger. Promote on social media sites like Facebook and LinkeIn.
Step 4: Measure and Analyze
Track number of blog visitors, SEO rankings and blog rank. Measure real business results such as number of visitors to your website and leads generated.
presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Blogging is a form of Inbound Marketing
- Blogging helps with SEO
- Blogging is permission centric
- Blogging can be fun
- Bogging is a form of conversation are you taking part?
Step 1: Read
Search for blogs in you industry or you hobby using blogsearch.google.com
Step 2: Comment
Contribute to the conversation by commenting on what you read. Increase the value of your comment by adding a point, add a useful link, ask a question, even disagree.
Step 3: Write
Add your own content and articles usually at least once a week. Write about something you know well. List ideas about your industry, publish a list of useful links, take a recent experience and share it. Answer questions you received recently from you clients and friends. Turn a press release into an article. A neat idea is to trade guest articles with a similar blogger. Promote on social media sites like Facebook and LinkeIn.
Step 4: Measure and Analyze
Track number of blog visitors, SEO rankings and blog rank. Measure real business results such as number of visitors to your website and leads generated.
presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.
Monday, August 9, 2010
Why 98% of Websites fail to make money!
That's an easy question! They fail to "Get the Word Out"!!! I, Richard M.J. Jarosz, President of Lone Keep Internet, Inc. do everything to help our clients to get the word out. Whether it is SEO work for them, assisting with a newsletter or getting them started with FaceBook, Linked In and Twitter. All of these simple techniques are geared for one thing and one thing only... Get the Word Out. And not necessarily consuming a large cash budget.
To this end we have monthly FREE seminars on a wide range of topics. This month, August 26th, we are holding one on the practical uses of Facebook and Linked In.
Another low cost or even FREE technique is placing a news item in the Jersey Shore Community Information Bulletin. But how may of my clients don't invest the time?
If you know of any other techniques to "Get the Word Out let me know....
To this end we have monthly FREE seminars on a wide range of topics. This month, August 26th, we are holding one on the practical uses of Facebook and Linked In.
Another low cost or even FREE technique is placing a news item in the Jersey Shore Community Information Bulletin. But how may of my clients don't invest the time?
If you know of any other techniques to "Get the Word Out let me know....
Tuesday, July 20, 2010
How Technology has changed the times!
A couple of days ago I went to a Meat Loaf concert at the PNC Bank Arts Center. Playing before Meat Loaf was a singer by the name of Lisa Bouchelle (a Jersey Girl).
During the '70s I use to get great shots at concerts with my professional camera setup. Yes they did allow it! I got Yes in the round, at the Garden, and ELO with the UFO stage, the one that opened up.
The the '80s came and bands were more concerned about rights to their images (they did not want a dollar escaping them). I guess the '80s really was the "Me" decade and everyone was out to make a buck.
But the concert the other day.... Everyone had their digital cameras and cell phones out. Lisa Bouchelle even posted for pictures while she was singing, so did Meat Loaf. I guess they feel with youtube and facebook these pictures will get out anyway why not make it fun for everyone! The publicity that they get from posting of these pictures is worth more than the few extra dollars they would get by suppressing them.
It was refreshing watching the artist enjoy their craft and their fans instead of chasing the extra dollar. Thanks God for technology.
We at Lone Keep Internet would like to help any bands out there use this technology to help promote them.
During the '70s I use to get great shots at concerts with my professional camera setup. Yes they did allow it! I got Yes in the round, at the Garden, and ELO with the UFO stage, the one that opened up.
The the '80s came and bands were more concerned about rights to their images (they did not want a dollar escaping them). I guess the '80s really was the "Me" decade and everyone was out to make a buck.
But the concert the other day.... Everyone had their digital cameras and cell phones out. Lisa Bouchelle even posted for pictures while she was singing, so did Meat Loaf. I guess they feel with youtube and facebook these pictures will get out anyway why not make it fun for everyone! The publicity that they get from posting of these pictures is worth more than the few extra dollars they would get by suppressing them.
It was refreshing watching the artist enjoy their craft and their fans instead of chasing the extra dollar. Thanks God for technology.
We at Lone Keep Internet would like to help any bands out there use this technology to help promote them.
Tuesday, June 29, 2010
Build it and they will come?
Only in the movies! One of the attendees at my last "Tea" mentioned her blog and she was proud of it... So today I went looking for it and guess what? I could not find it.
Googled it... Nothing! Binged it.. Nothing! I even went to their webpage and it had no mention that they had a blog! Last try... I went to Facebook and looked at her profile as she is a friend... Nothing! I looked to see if her business had a FaceBook Fan Page again nothing!
Is she trying to keep a secret. No! She mentioned that someone left here a very nice testimonial on it... So I know you can get to it... But I don't know how!!!
Some recommendations:
1. Have you website mention and point to your blog.
2. Have all you social networking profiles point to your blog.
3. Create a Fan Page for your business or even your blog.
4. Make it easy for readers to find you!!!!
Enjoy the hot weather at the Jersey Shore. Remember I am always willing to talk on our porch only a block from the beach.... I have the best office in town!
Googled it... Nothing! Binged it.. Nothing! I even went to their webpage and it had no mention that they had a blog! Last try... I went to Facebook and looked at her profile as she is a friend... Nothing! I looked to see if her business had a FaceBook Fan Page again nothing!
Is she trying to keep a secret. No! She mentioned that someone left here a very nice testimonial on it... So I know you can get to it... But I don't know how!!!
Some recommendations:
1. Have you website mention and point to your blog.
2. Have all you social networking profiles point to your blog.
3. Create a Fan Page for your business or even your blog.
4. Make it easy for readers to find you!!!!
Enjoy the hot weather at the Jersey Shore. Remember I am always willing to talk on our porch only a block from the beach.... I have the best office in town!
Tuesday, June 22, 2010
I thought the web was suppose to make life easier or whatever happened to Customer Service
Yesterday I called a company that I have been dealing with for over a month. I called nice and early (as per their recommendation) and asked for Mr. XX (I can't mention his name or the company's name because I get in trouble for pointing out the truth. See previous postings). So after giving him all my information the customer service rep said "sure, I transfer you now" and hung up on me! Mistakes happen... So I called back.
This time the person answering said Mr. XX had just walked in and was not "on the system" and could I call back in a few minutes. No problem I can wait a few. So I called back around fifteen minutes later. This time another rep said he just walked away from his desk and could I call back later. I was starting to get annoyed.
I waited a few more minutes and call back yet again! This time a different customer service rep said he was not due in until 11am. Now I was pissed. Who was lying to me? All of them. So I called back about 5 more times in a row and speaking to a different person each time I asked if Mr. XX could return my call. Mind you each call I had to give all my information including name, address, account number, reference number, etc.
Finally after lunch I got my return call which I missed so I called back and gave them all the info yet again. This time Mr. XX was there! The conversation was short and not necessary sweet. "Good morning Mr. Jarosz, there is no change in the status of your issue. So can you call back Friday?" AAAHHHHHH!!!!!!
To check up on the status of an issue companies can set up their website to keep track of such things. We all have used websites to check delivery status of packages we have sent. You can check on the status of deposits into you checking account and status of charges on your credit cards. These companies have used the internet for what it was intended for. The company I was dealing with could have made it easy to find out the status of my issue. They could have tagged it with my complaint reference number.
Currently I am working with a client on the possibility of using Google Docs to keep them up to date on the status of their projects. This is but one of the FREE Google Tools available. Lone Keep Internet will be hosting a "FREE Seminar on the use of FREE Google Tools" tomorrow in Bradley Beach, New Jersey. For more information on our FREE seminars check out our website www.lonekeep.com
This time the person answering said Mr. XX had just walked in and was not "on the system" and could I call back in a few minutes. No problem I can wait a few. So I called back around fifteen minutes later. This time another rep said he just walked away from his desk and could I call back later. I was starting to get annoyed.
I waited a few more minutes and call back yet again! This time a different customer service rep said he was not due in until 11am. Now I was pissed. Who was lying to me? All of them. So I called back about 5 more times in a row and speaking to a different person each time I asked if Mr. XX could return my call. Mind you each call I had to give all my information including name, address, account number, reference number, etc.
Finally after lunch I got my return call which I missed so I called back and gave them all the info yet again. This time Mr. XX was there! The conversation was short and not necessary sweet. "Good morning Mr. Jarosz, there is no change in the status of your issue. So can you call back Friday?" AAAHHHHHH!!!!!!
To check up on the status of an issue companies can set up their website to keep track of such things. We all have used websites to check delivery status of packages we have sent. You can check on the status of deposits into you checking account and status of charges on your credit cards. These companies have used the internet for what it was intended for. The company I was dealing with could have made it easy to find out the status of my issue. They could have tagged it with my complaint reference number.
Currently I am working with a client on the possibility of using Google Docs to keep them up to date on the status of their projects. This is but one of the FREE Google Tools available. Lone Keep Internet will be hosting a "FREE Seminar on the use of FREE Google Tools" tomorrow in Bradley Beach, New Jersey. For more information on our FREE seminars check out our website www.lonekeep.com
Wednesday, June 16, 2010
What ever happened to Identity Protection?
I just got home from my bank and I feel violated! I needed additional checks for my personal account and submitted the form that comes with the last bunch of checks to order some new ones. She asked me for my driver's licence! When I asked why she needed it since this had nothing to do with my driving. She stated that the bank's computer needed my licence number?!!?!? Talk about getting the wrong information out! I could not see the connection. Banking --- Driving... They know who I am, I've been with them for over 10 years. I will tell you, I never saw this teller before now she have my Personal Information... Not exactly making me feel warm and fuzzy!
You see all the stuff about people finding out about you on the Internet... Well I never gave anyone my Driver's License number on the Internet. What protection do I have that this teller will not use or pass on that information to someone else.... NONE! I believe we give away more information to trusted(?) sources than we think. In the bigger scheme of things why does your bank need that info. To prove you are you? What about the fact that I've been banking with them for 10 years? Or does that not count! I could have given her a false license and how would she know? Instead I was honest and now a stranger has my personal information.
So getting the wrong information out seems some much easier these days. What are business owners doing to get the right information out? Are we sticking out our hand and introducing yourself to the person you are standing next to? Are you wearing your own logo? Are you reaching out to others that you can help? Probably not... but we are giving away our personal information....
Who out there is paying for Identity Protection? I would like to hear your point of view.
You see all the stuff about people finding out about you on the Internet... Well I never gave anyone my Driver's License number on the Internet. What protection do I have that this teller will not use or pass on that information to someone else.... NONE! I believe we give away more information to trusted(?) sources than we think. In the bigger scheme of things why does your bank need that info. To prove you are you? What about the fact that I've been banking with them for 10 years? Or does that not count! I could have given her a false license and how would she know? Instead I was honest and now a stranger has my personal information.
So getting the wrong information out seems some much easier these days. What are business owners doing to get the right information out? Are we sticking out our hand and introducing yourself to the person you are standing next to? Are you wearing your own logo? Are you reaching out to others that you can help? Probably not... but we are giving away our personal information....
Who out there is paying for Identity Protection? I would like to hear your point of view.
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