Free Content for your Website

Content is King!
How many websites suffer from not enough or up to date content? Most! But we hold the key to Free Content for our websites and even our blogs... Our news releases! New releases about ourselves and our companies. You already have something interesting to say so why not update your website with the information.

Just one example
I belong to Toastmasters International's Shore Speakers Chapter in Neptune, NJ. Recently I earned the status of Advanced Communicator Bronze. To achieve Advanced Communicator Bronze recognition, I had to complete a series of challenging projects designed to enhance my speaking skills. This required several years of study and active participation in my Toastmasters Club. Kind of a big deal for me.

After sending out that news release thru my usual media channels I decided to place it on my website. Since I do a lot of seminars and workshops some recognition about my speaking ability seemed appropriate. The news release can be found on my News page of Lone Keep Internet's site. http://lonekeep.com/news.html

Anyone else care to share a news release they have?

Richard M.J Jarosz
Toastmaster, ACB, CL

Do you have a Newsletter?

And is it productive? Are you using your newsletter as content for your website? Do you know your numbers?

What numbers?
There are many things you can monitor to keep track of your newsletter. How many subscribers do you have and how many are being added each week or each month? How many are actually opening and reading your newsletter? Is there an action item in the newsletter?

Just like the numbers for your website you should have access to these. If you use Constant Contact you have access to all these numbers. Now you just need to analyze and use them. If you do not have these numbers you may be doing your business and yourself a disservice. Remember it's always about the numbers.

Action Items
What action items can be in your newsletter? That depends on the type of newsletter you have. If it is a Cafe you might have a coupon that the reader can use next time they walk into you Cafe. If you are an informational newsletter, like the Jersey Shore Community Information Bulletin you can track each link when a reader clicks on one then to find out additional information about a particular event. Again this is feedback from your readers.

If you do not have these numbers I suggest you looking getting them...

Presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.

5 things every business can learn by studying Perez Hilton

Mario Lavandeira has made millions as the blogger behind PerezHilton.com. Perez Hilton celebrity gossip blog is read by millions every day and he is one of the most visible and popular bloggers online.

The blog reports to average over 260 million page views a month, hit a record day with 13.9 million page views this week and has a very loyal readership.

Here are the 5 things every business can learn from PerezHilton.com:

1. Find a topic you have passion for. A topic that you can and would love to write about daily or at least weekly. Perez focused on celebrities “because it was something I was inherently curious about, fascinated with.”
2. Be consistent. Post on a regular blogging schedule. Perez Hilton posts new articles to his blog an average of 40 times a day. Most business can't keep that pace but find one you can keep up with.
3. Be unique. Celebrity-focused websites are nothing new, but Perez Hilton created his own oversize persona to stand out from the crowd. You the business owner can do the same. Just takes a little imagination.
4. Be provocative. Perez often makes harsh and derogatory comments about celebrities. This results in a ton of publicity as celebrities respond back, media reports it and readers share it with their friends. You may not want to go this route but voicing your own opinion never hurt.
5. Expand your blog. Perez has used his blog success to expand into other media and has built an entire empire around his persona. TV shows, radio shows, clothing line, book deal…

Incorporating these 5 steps into your daily/weekly blogging will make sure that your blog gets more attention, gets an increased readership, gets forwarded and shared virally and will ensure that you build your profile, your brand and increase blog traffic.

Presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.

Getting the Word Out - Social Media

What is social media? Social Media is content that is published with a social component.

Social Media is Inbound/Outbound Marketing
- Social Media helps with SEO
- Social Media can help your blog and website
- Social Media is very permission centric
- Social Media is conversational in nature. Are you conversing?

Step 1: Engage!
Start conversations and add value to the conversation (just don't advertise your product). Ask and answer questions. Pick one media and just start! Could be any of the more popular ones like Face Book, Linked In or Twitter. There are many others.

Step 2: Share
Find out what your audience is interested in. Create, promote and share valuable content. Make friends!

Step 3: Measure and Analyze
Track the number of friends or connections you have. Measure real business results such as the effect of Social Media on the number of visits to your blog or website.

Presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.

Getting the Word Out - Blogs

What is a blog? A blog is a website that allows for posted content or articles.

Blogging is a form of Inbound Marketing
- Blogging helps with SEO
- Blogging is permission centric
- Blogging can be fun
- Bogging is a form of conversation are you taking part?

Step 1: Read
Search for blogs in you industry or you hobby using blogsearch.google.com

Step 2: Comment
Contribute to the conversation by commenting on what you read. Increase the value of your comment by adding a point, add a useful link, ask a question, even disagree.

Step 3: Write
Add your own content and articles usually at least once a week. Write about something you know well. List ideas about your industry, publish a list of useful links, take a recent experience and share it. Answer questions you received recently from you clients and friends. Turn a press release into an article. A neat idea is to trade guest articles with a similar blogger. Promote on social media sites like Facebook and LinkeIn.

Step 4: Measure and Analyze
Track number of blog visitors, SEO rankings and blog rank. Measure real business results such as number of visitors to your website and leads generated.

presented by
Richard M.J. Jarosz
Lone Keep Internet, Inc.

Why 98% of Websites fail to make money!

That's an easy question! They fail to "Get the Word Out"!!! I, Richard M.J. Jarosz, President of Lone Keep Internet, Inc. do everything to help our clients to get the word out. Whether it is SEO work for them, assisting with a newsletter or getting them started with FaceBook, Linked In and Twitter. All of these simple techniques are geared for one thing and one thing only... Get the Word Out. And not necessarily consuming a large cash budget.

To this end we have monthly FREE seminars on a wide range of topics. This month, August 26th, we are holding one on the practical uses of Facebook and Linked In.

Another low cost or even FREE technique is placing a news item in the Jersey Shore Community Information Bulletin. But how may of my clients don't invest the time?

If you know of any other techniques to "Get the Word Out let me know....

How Technology has changed the times!

A couple of days ago I went to a Meat Loaf concert at the PNC Bank Arts Center. Playing before Meat Loaf was a singer by the name of Lisa Bouchelle (a Jersey Girl).

During the '70s I use to get great shots at concerts with my professional camera setup. Yes they did allow it! I got Yes in the round, at the Garden, and ELO with the UFO stage, the one that opened up.

The the '80s came and bands were more concerned about rights to their images (they did not want a dollar escaping them). I guess the '80s really was the "Me" decade and everyone was out to make a buck.

But the concert the other day.... Everyone had their digital cameras and cell phones out. Lisa Bouchelle even posted for pictures while she was singing, so did Meat Loaf. I guess they feel with youtube and facebook these pictures will get out anyway why not make it fun for everyone! The publicity that they get from posting of these pictures is worth more than the few extra dollars they would get by suppressing them.

It was refreshing watching the artist enjoy their craft and their fans instead of chasing the extra dollar. Thanks God for technology.

We at Lone Keep Internet would like to help any bands out there use this technology to help promote them.